Ghost Energy, known for its cutting-edge approach in the supplement industry, is making a significant entry into the protein ready-to-drink (RTD) sector.
Unlike typical offerings that often stick to chocolate and vanilla, this launch features an exciting partnership with Yoo-hoo, resulting in an 11-ounce canned shake that boasts 25 grams of protein and just 110 calories.
A few years back, Ghost made a brief venture into the RTD market with a Chips Ahoy protein drink, though it was a limited release. There’s uncertainty surrounding whether this Yoo-hoo launch will follow a similar path. Fans have often expressed frustration over Ghost’s tendency to offer flavors for only a short time before retiring them.
You might expect this Yoo-hoo protein RTD to become a staple, considering it is their sole offering in this category, but that remains to be seen.
When it comes to collaborations, Ghost has arguably outperformed other supplement brands. There’s little doubt that this Yoo-hoo protein shake will be exceptional. Their R&D team has excelled at capturing the authentic flavors of their partnered brands in earlier products. Some of their notable collaborators include Welch’s, Warheads, Swedish Fish, and Sour Patch Kids, all of which have proven to be highly successful.
In addition to RTD products, Ghost has also collaborated on powdered proteins with favorites like Chips Ahoy, Oreo, Nutter Butter, and Cinnabon. However, the excitement doesn’t stop there; during the Arnold Classic expo this weekend, Ghost will unveil new whey protein flavors inspired by Lucky Charms, Trix, and Cocoa Puffs.
At this point, an official release date has yet to be announced, but Ghost is known for generating buzz through its social media presence. Regardless of whether this Yoo-hoo protein shake ends up as a limited release or a permanent fixture in their range, it’s poised to sell out quickly. Ghost has cultivated one of the most dedicated fanbases in the supplement market, and this collaboration is sure to spark excitement.
This story was originally published by Men’s Fitness on Mar 6, 2026, where it first appeared in the News section. Add Men’s Fitness as a Preferred Source by clicking here.
