Last year during Passover, Lindsay Perez had a burst of inspiration that led to the creation of an innovative matzo dessert. Using a combination of dates, chocolate, and peanut butter atop unleavened bread, she conducted a taste test before sharing her creation at a Passover dinner. Her husband, Chris, joined in on the tasting, and together they experienced a moment of revelation. Thus, NOSHY was born.
Today, their products are available for purchase online and at various locations across South Florida. Among their offerings, Lot’s A Matzah stands out as a top seller. The couple is gradually expanding the NOSHY product line, all of which are vegan and certified kosher, as detailed on the company’s website. Many items are also gluten-free, nut-free, and soy-free, catering to diverse dietary needs.
“I aimed to modernize matzo and include as many people as possible,” stated Perez, 41, a Hollywood native currently residing in Pompano Beach. “With my Jewish roots and the concept of pareve—foods made without dairy or meat—NOSHY naturally developed into a brand focused on inclusivity. Products like Lot’s a Matzah embody that connection.”
Operating from a commercial kitchen in Pompano Beach, Perez draws from her previous experience as a personal trainer, which gave her insight into the dietary requirements of her clients. She also sought to address her own challenges, particularly battling late-night hunger stemming from inadequate consumption of high-nutrient foods.
“As I shifted towards a more plant-based lifestyle for my health and energy, I found it challenging to discover snacks made from genuinely wholesome ingredients while being free from common allergens,” she noted.
Jacobo Garcia, co-owner of Vgan Corner in Miami’s Wynwood neighborhood, echoed this sentiment, mentioning that many vegans search for protein sources since they avoid meat and dairy. His plant-based market stocks NOSHY products.
“Customers prioritize clean products with minimal ingredients and no additives,” he added. “NOSHY is performing exceptionally well; all products are selling quickly.”
In addition to Lot’s A Matzah ($10 per package), Perez offers four varieties of “protein poppers”—bite-sized balls made with peanut butter or sunflower butter featuring flavors like key lime, cinnamon swirl, and mocha ($8 for 18). She anticipates launching more products in the upcoming months.
Perez and her husband manage NOSHY while balancing other careers. She works as a recruiter in mental health care, and he teaches radiology at Cambridge College of Healthcare & Technology in Miami Gardens. Lacking a background in product launching, they have navigated the process of website design, grocery store negotiations, and marketing their snacks independently.
“I compiled a list of contacts and continuously reached out,” Perez explained. “I’ve had to juggle multiple roles. It has been a valuable learning experience.”
Among those she contacted is Joe Buchanan, a Texas-based Jewish country music artist who is diabetic. Perez sent him samples, and he found that they provided a solution to his struggle: finding energizing food options before concerts that wouldn’t leave him feeling sluggish.
“I sampled some protein balls before a concert and felt fantastic energy,” said Buchanan, 49. “I’m very cautious about my diet, and I don’t consume much. It’s wonderful to have snacks before shows now.”
Customer Daniela Climaco, a behavioral analyst for children with autism, shared that Lot’s A Matzah has become a favorite snack for her children, ages 3 and 6.
“I had been searching for snacks without preservatives,” said Climaco, 37, a Pompano Beach resident. “My kids come home knowing they can enjoy this sweet treat.”
To learn more about NOSHY’s offerings, visit eatnoshy.com.
