This year at ITB Berlin, Exely is presenting its innovative AI-driven solutions aimed at helping hotels boost direct bookings through enhanced content, improved guest experiences, and data-informed decision-making.
Artificial Intelligence (AI) has emerged as a leading trend in the hospitality sector. While many AI applications concentrate on automating routine tasks, Exely offers a distinct approach. Numerous hotels have already automated substantial portions of their daily operations. The next step involves refining their online sales strategies and optimizing their websites to convert site visitors into direct revenue effectively.
Exely is committed to its products and doesn’t simply launch and forget them. The company prioritizes direct bookings through its Booking Engine and tangible revenue outcomes for hotels. Consequently, Exely utilizes AI to enhance the performance of the Exely Booking Engine by boosting website conversion rates and increasing direct bookings. Its suite of AI tools assists hotels in identifying barriers to booking and transforming guest data into actionable insights that significantly impact revenue.
Enhancing Hotel Direct Sales
Exely’s AI Tools are designed to drive direct revenue growth. They assist hotels in understanding the challenges guests face on their websites, the factors influencing booking decisions, and the underlying issues affecting conversion rates.
AI Website Quality Scoring. This tool evaluates the completeness, clarity, and accessibility of a hotel’s website content for both actual guests and AI search engines. It provides a score for content quality and identifies areas for enhancement.
AI-Ready Website Development. Exely specializes in creating hotel websites tailored for the evolving AI-driven search landscape. These websites feature the technical structure and content logic necessary for maintaining visibility in AI search results and converting that visibility into direct bookings.
AI Website Assistant. This is an AI chatbot integrated into the hotel website that assists guests throughout the booking process. It provides instant answers, helps visitors find essential information, and supports decision-making when guests are ready to finalize their bookings.
According to Exely’s research, 60% of guests abandon a hotel website if they cannot locate the needed information. Instead of increasing ad spend to draw in additional traffic, hotels can leverage the AI Assistant to convert hesitant visitors into confirmed bookings, maximizing the value of their existing traffic.
AI Website Request Insights. This tool examines chat inquiries and reveals the most frequently asked questions by guests, enabling hotels to identify content gaps that directly impact conversion rates.
AI Review Analysis and Sentiment Insights. This feature automatically identifies key themes and sentiments in guest reviews, transcending language barriers. Hotels can understand the factors leading to negative feedback, pinpoint what guests appreciate most, and identify potential service issues that may affect ratings and bookings.
AI Content for Rate Plans. This solution generates clear and guest-friendly descriptions for rate plans, helping guests understand inclusions, minimizing confusion during the booking process, and promoting more confident purchasing decisions.
Attendees at ITB Berlin 2026 are invited to learn more about Exely’s AI tools at the company’s stand during the event (Hall 8.1, Stand 147). Hotels can have their websites evaluated through AI Website Quality Scoring and receive a quality assessment with actionable recommendations.
