Barr, a leading name in the S&I carbonates sector[1], is excited to introduce its new ‘Flava Explosions’ range, which aims to provide exceptional value while offering a delightful array of trending flavors.
With younger consumers enjoying Barr products more than twice a week[2], the new Berry Blast and Peach Punch flavors are poised to attract fresh shoppers to the brand.
Annette Yates, Barr Brand Director at AG Barr, stated: “Flavour innovation is a crucial growth area for us at Barr, and it aligns with what shoppers are actively seeking. Last year, 51% of category growth came from innovation[3]. Introducing new and exciting flavors is essential to keeping our offerings vibrant.
“Our previous flavor launches have significantly boosted sales for retailers, not only benefiting specific flavors but also enhancing the overall Barr Family range. This year, we’re extending the availability period to allow retailers to capitalize on this growth year-round.
“This product launch aims to attract new shoppers, with its eye-catching packaging and bold fruit flavors resonating well with the key fizzy drink demographic of teenagers. Historical trends suggest that it will also appeal to Barr enthusiasts of all ages.”
The new products will be available for a year, starting mid-March, with promotional bursts planned throughout the year to foster additional sales.
[1] Circana: Symbols & Independents; Volume Sales; 52 w/e 31.01.26
[2] Brand Health Tracking: GB Omnibus and Barr Health Tracking 12-24s: *VA Brand Mapping Oct 2024.
[3] Circana: All Outlets; Value Sales; 52 w/e 27.12.25
Key Takeaways
- Barr launches the new ‘Flava Explosions’ range to enhance value and excitement.
- New flavors include Berry Blast and Peach Punch, targeting youthful consumers.
- Annette Yates emphasizes the importance of flavor innovation for growth.
- Availability spans 12 months, with marketing support throughout the year.
- Previous launches have significantly benefited retailer sales, particularly in the Barr Family range.
FAQ
What is the new product range launched by Barr?
Barr has introduced the ‘Flava Explosions’ range, featuring new flavors Berry Blast and Peach Punch.
How long will the new flavors be available?
The products will be available for 12 months starting from mid-March.
Who are the target consumers for this range?
The target audience includes younger consumers, particularly teenagers who enjoy fizzy drinks.
What is the focus for Barr’s growth strategy?
Flavor innovation is a key focus for Barr, contributing significantly to overall category growth.
