Celebrating Local Entrepreneurship in the Beauty Industry
As we continue to honor Black History Month, it’s a perfect opportunity to spotlight remarkable local entrepreneurs who are making a significant impact in their communities. This week, we shine a light on a dynamic mother-daughter duo in Yuma, Arizona, who are transforming the beauty supply landscape: Amerita Hamlet and her daughter, Emilie Hall, the owners of Dinnie’s Beauty Supplies and Braiding Salon.
Amerita Hamlet expresses the joy of co-owning the salon with her family, saying, “Co-owning the shop with my family, not just my daughter, is incredibly rewarding and humbling. It’s an honor and a privilege.” Their family-run establishment provides a wide range of products and services, including wigs, hair extensions, natural hair products, and professional hair care services for clients of all ethnicities.
Emilie Hall brings her creative flair to the team as a professional wedding photographer. Her work has graced several high-profile magazines, including her exciting participation in New York Fashion Week. “It’s very exciting,” Emilie shares about her experiences in the competitive world of fashion photography.
Amerita is no stranger to challenge herself. A retired navy nurse and an instructor at AWC and nursing professor at NAU Yuma, she also runs a mobile health and wellness training business. She founded Dinnie’s Beauty Supplies as a tribute to her mother, who battled Alzheimer’s disease. “It’s humbling to see the community support this type of store. As a local business owner, I take great pride in helping people, especially those undergoing difficult times,” Amerita explains. For many customers facing issues like hair loss due to cancer, she aims to bring joy and smiles through her services.
Customers of the salon frequently express how welcoming the store feels. First-time visitor Cruz Haddock noted, “Living in Yuma my whole life, I’ve often felt a lack of representation. This shop has changed that. It feels wonderful to come here and see such a variety of products that truly cater to the community’s needs.”
Whether you’re a new customer or a loyal patron, Dinnie’s serves as a crucial resource for many. Returning customer Luz Rios describes her experience: “Finding the right products for Black hair can be a challenge in mainstream stores. Here, I not only find what I need but also receive guidance from people who really understand and care. It feels like family. It’s fantastic to have a one-stop shop where I can feel confident and fabulous.”
Conclusion
Dinnie’s Beauty Supplies and Braiding Salon stands as a testament to the power of local entrepreneurship and community support. By emphasizing representation and understanding the unique needs of their customers, Amerita and Emilie are not just offering products but also crafting a sense of belonging. As we continue to celebrate Black History Month, let’s acknowledge the vital roles that small businesses play in fostering inclusive communities.
