Recent survey data from Sunlight indicates that approximately 1 in 7 Americans either currently use or plan to utilize GLP-1 medications such as Ozempic and Wegovy. This trend has prompted a growing number of brands to explore opportunities in this burgeoning market. A notable example is Bragg, which has recently unveiled its Metabolism Support Supplement—a new product designed as a natural alternative for enhancing metabolic health.
Leveraging Legacy to Meet Metabolic Health Demand
Bragg, a trusted name in apple cider vinegar (ACV) for over a century, is capitalizing on its legacy in functional nutrition. In a recent conversation with NutraIngredients, the company emphasized its commitment to integrating clinically studied ingredients aimed at promoting appetite regulation and metabolic wellness.
Rona Williams, Senior Director of Strategic Innovation at Bragg Live Food Products, stated, “Our strategy for the Metabolism Support Supplement is deeply rooted in our brand’s heritage as a reputable wellness company with more than 100 years of experience. We have identified a rising consumer interest in natural weight management options, particularly as apprehensions about pharmaceutical alternatives like GLP-1 drugs heighten. Many individuals are on the lookout for effective, research-backed alternatives that resonate with their natural health and wellness values.”
Williams also noted that the aim is to create a scientifically validated product that distinguishes itself in a crowded marketplace and attracts both long-time Bragg fans and newcomers seeking effective, natural solutions.
Ingredients
According to the company, this supplement marks the first time Bragg has combined its Apple Cider Vinegar with clinically validated ingredients to enhance GLP-1 support. The innovative formulation includes Metabolaid, a unique blend of hibiscus and lemon verbena to promote satiety, metabolic function, and healthy weight management, along with 750 mg of ACV acetic acid targeted at maintaining healthy cholesterol and blood sugar levels.
“As a certified B Corporation and a leader in the wellness sector, Bragg focuses on products that are not only natural but also supported by extensive scientific research,” Williams remarked. “Incorporating clinically proven ingredients guarantees that consumers receive genuine, measurable benefits, which is essential in a supplement market where efficacy can vary significantly. Bragg’s commitment to research-backed formulations solidifies its reputation as a trustworthy, high-quality brand while supporting its mission to inspire and promote healthy living for all.”
ACV—A Classic with Modern Appeal
Founded in 1912, Bragg has evolved from a small health food retailer into a comprehensive wellness brand centered around apple cider vinegar. The company has expanded its offerings from traditional raw unfiltered ACV to include functional beverages, fruit and spice-infused vinegars, and various supplements.
Williams explained, “This evolution mirrors shifting consumer preferences and advancements in nutritional science, with Bragg consistently at the forefront of making ACV accessible, convenient, and relevant for today’s wellness routines.”
Market Insights
The global apple cider vinegar supplement market is already valued at several billion dollars and is predicted to experience steady growth over the next decade, primarily driven by the demand for natural weight management solutions—especially in light of the GLP-1 boom. Once limited to liquid form, the ACV market has expanded to more convenient formats such as capsules, gummies, and tablets.
Beyond ACV, the market for supplements claiming to enhance GLP-1 levels is on the rise. A quick search on Amazon for “GLP-1 supplement weight loss” reveals nearly 600 products available. Among those are Kourtney Kardashian Barker’s Lemme GLP-1 Daily (featuring Morosil Red Orange Fruit Extract, Eriomin Lemon Fruit Extract, and Supresa Saffron Extract), HUM’s Flatter Me Fiber GLP-1 Booster (comprising maize, digestive enzymes, ginger root, fennel seed, and peppermint leaf), and Pendulum GLP-1 Probiotic (containing Akkermansia muciniphila, Clostridium butyricum, Bifidobacterium infantis, and prebiotic chicory inulin).
The surge of ACV and GLP-1-targeted supplements underscores the opportunity and competition in this sector, as emerging brands enter the market and established players like Bragg adapt to a category increasingly influenced by GLP-1-driven consumer demand.
