BANGKOK — In Thailand, enjoying a meal often comes hand in hand with a cup of sugary iced coffee or tea that could easily be mistaken for a dessert. However, the government is stepping in with a new initiative aimed at curbing excessive sugar consumption among its citizens.
Starting Wednesday, nine major coffee chains across the country have committed to reducing the default sugar content in some of their beverages by half. This move is part of a government effort to address growing health concerns related to high sugar intake.
According to the Health Department, Thais consume an average of 21 teaspoons of sugar daily, which exceeds the World Health Organization’s recommended limit of six teaspoons by more than three times. Health officials warn that such high consumption can lead to obesity, diabetes, and various other health issues.
This initiative is seen as a significant step towards altering consumer behavior regarding sugar consumption, as stated by Amporn Benjaponpitak, the director general of the department.
Pakorn Tungkasereerak, the department’s deputy, highlighted concerning statistics indicating that approximately 45% of Thais aged 15 and older are obese, and about 10% have diabetes, based on 2025 data.
A survey conducted by the Bureau of Nutrition revealed that a 22-ounce (650-milliliter) iced coffee can contain an average of nine teaspoons of sugar, while a 10-ounce (300-milliliter) serving of bubble milk tea—a favored iced milk tea with tapioca pearls—might contain as much as 12 teaspoons.
Sirinya Kuiklang, an office worker, expressed her approval of the new changes. She usually orders her drinks with only 25% of the standard sugar level and recognizes that many people consume too much sugar.
“It’s good for Thai people,” she remarked.
Another office worker, Porwares Tantikanpanit, shared that he enjoys his non-coffee beverages at their current sweetness but is open to adjustments if shops lessen the sugar content.
However, implementing this policy may present challenges. Officials have stated that each brand may choose how to incorporate this initiative.
Some customers have voiced confusion on social media regarding how to customize their orders for desired sweetness levels. Several brands clarified that the sugar reduction applies only to certain selected menu items.
Key Takeaways
- Nine major coffee chains in Thailand will reduce default sugar levels in some drinks by half.
- Thais currently consume an average of 21 teaspoons of sugar daily, significantly exceeding recommended limits.
- Health officials warn high sugar intake is linked to obesity and diabetes.
- Survey findings highlight the high sugar content in popular beverages like iced coffee and bubble tea.
- Some consumers support the initiative, while others seek clarity on how to adjust sugar levels in their orders.
FAQ
What is the main goal of the sugar reduction initiative?
The initiative aims to reduce excessive sugar consumption among Thais to improve public health.
How much sugar do Thais currently consume on average?
Thais consume an average of 21 teaspoons of sugar per day, which is over three times the WHO’s recommendation.
Which beverages will see a reduction in sugar content?
The sugar reduction applies to select menu items at participating coffee chains, but specifics may vary by brand.
Are customers supportive of the sugar reduction changes?
Many customers, like Sirinya Kuiklang, welcome the changes, although some express confusion about ordering preferences.
Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
