In a significant move prior to Ramadan, Israel has authorized the delivery of hundreds of trucks filled with sweets, soft drinks, and energy drinks into the Gaza Strip. This decision aims to cater to the celebratory spirit of the season, according to business sources and individuals familiar with the announcement, as reported by Walla on Sunday.
The entry of these goods has been sanctioned by the Coordinator of Government Activities in the Territories (COGAT).
Following the ceasefire implemented four months ago, Israel continues to permit approximately 700 humanitarian aid trucks daily into the area, carrying essential supplies such as food, shelter materials, and medical equipment.
COGAT has officially reported a daily range of 600 to 800 trucks since the ceasefire came into effect, according to a December report by The Jerusalem Post.
Candy brands, energy drinks, and claims of big money
As reported by Walla, the authorization was granted at the request of U.S. officials and specifically in connection with Ramadan, facilitating the entry of confectionery, sodas, and energy drinks into Gaza.
“Of course, we can send bread and flour,” remarked a businessman in the food sector, “but is it really necessary to send candy and chocolates? Have we lost our minds?”
The businessman indicated that traders from both the Arab and Jewish communities are eager for high-end products such as XL and Red Bull energy drinks, Ferrero Rocher, and Kinder Bueno.
“Money can blind even the wisest,” he continued, asserting that “people are making millions from this.”
Importers and wholesalers have been fully clearing warehouses, purchasing items at regular prices, even if they expire within weeks without discounts. He cautioned that this trend could lead to increased prices in Israel, especially with Purim approaching, a time known for heightened candy consumption.
A source close to the issue revealed that COGAT lifted restrictions on the import of sweets into Gaza around two weeks ago. The decision was said to align with “Trump’s request” in light of Ramadan. Previously, only Turkish suppliers had been permitted to send confectionery, but now a significant portion is arriving through Israeli traders.
How does the aid mechanism work?
Daily, about 700 trucks enter Gaza, and the goods reach licensed merchants within the Strip, who then sell them locally. In recent weeks, COGAT has contested international assertions regarding food insecurity in Gaza, emphasizing the volume and type of aid being allowed into the region, as reported by the Post.
Walla noted that the influx of nonessential goods directly impacts Israel’s cost of living by depleting warehouse supplies and intensifying local demand ahead of peak seasons. The debate around the number of trucks required has ignited discussions within Israel, with military sources suggesting a considerable cut in the daily truck volume in later phases of the ceasefire arrangement, according to a January report.
Israel has previously indicated that it might restrict aid flows amid ceasefire disputes, particularly following alleged infractions by Hamas in October 2025.
Customs regulations and ‘approved suppliers’
A new approach to routing humanitarian supply purchases through the private sector began on December 8, when fresh customs administration regulations took effect. These rules stipulate that aid-related purchases must be made through a limited selection of Israeli firms recognized as “approved suppliers,” allowing for centralized management and oversight.
The eligibility criteria set by the Israel Tax Authority restrict participation to larger companies, stipulating annual turnover thresholds of NIS 344 million for “large suppliers” or NIS 286 million for “large retailers” managing at least three stores or an online platform, along with requirements for computerized accounting systems.
Among the listed companies serving as intermediaries are Victory, Carrefour, Mehadrin, and the Newman Group. These companies are essential for the aid to reach Gaza as the supplies must pass through them.
The model operates on a fee structure: approximately NIS 10,000 for oversight and inspection for each truck, along with a brokerage fee estimated at about 5% of the shipment value, roughly totaling NIS 15,000 per truck. Consequently, “approved suppliers” function primarily as logistical conduits, with no involvement in the trading itself.
In response to concerns, COGAT affirmed that “the entry of aid to the Gaza Strip adheres to the directives and policies established by the political leadership,” and asserted that oversight mechanisms are in place “to prevent terrorist elements from exploiting the aid entry process.”
Key Takeaways
- Israel approved hundreds of trucks carrying confectioneries and beverages into Gaza ahead of Ramadan.
- The initiative was authorized by COGAT and follows a four-month ceasefire.
- Approximately 700 humanitarian aid trucks enter Gaza daily.
- Recent decisions have generated significant demand for premium food items.
- New customs regulations streamline the supply chain through approved suppliers.
- Concerns regarding potential price increases in Israel are emerging due to this increased demand.
FAQ
Why is Israel allowing sweets into Gaza now?
Israel approved the inflow of sweets in response to requests from U.S. officials, aligning with the celebrations of Ramadan.
How many trucks are currently entering Gaza?
On average, about 700 trucks are permitted to enter Gaza daily with various supplies.
What are the new customs regulations?
New regulations require that humanitarian supplies be routed through a limited number of approved Israeli firms to ensure better oversight.
What impact does this have on prices in Israel?
The influx of nonessential goods could lead to increased prices, particularly during peak demand seasons like Purim.
In conclusion, the recent approval of nonessential goods into Gaza marks an important shift in policy, coinciding with the upcoming Ramadan festivities. This action has implications for both local traders and the overall market dynamics within Israel.
