Building Community Through Resilience: The Inspiring Journey of Russell Chew

In the vibrant community of DeRidder, Louisiana, a legacy of resilience and entrepreneurship thrives, thanks to the remarkable journey of Russell Chew. Renowned for his contributions to the hair care industry, Chew’s story embodies not just the hustle of a businessman, but the spirit of a community leader who has forged an identity for many.

From Struggles to Success

Russell Chew’s life began with tremendous challenges. Born on October 9, 1947, in DeRidder, he faced a premature start, weighing just two pounds. Doctors were uncertain about his survival, but Chew’s determination shone through. “I made it through. God is good,” he reflects on his early days.

Growing up during a time of racial prejudice, Chew encountered significant hurdles while also experiencing kindness from allies in his community. This blend of adversity and support shaped his character, instilling a confidence that propelled him through various challenges.

The Birth of a Beauty Empire

After leaving a stable job at a bank, Chew ventured into the beauty industry, selling products door-to-door and immersing himself in the world of hair care. Attending hair shows ignited his entrepreneurial spirit, leading him to co-found his line of hair products. “When I first went on the show, I jumped on top of the table and said Spanish perm, and from then on it was history,” he reminisces.

In partnership with his wife, Carolyn Thomas, Chew expanded their business, Chews Perfect Curl, into a pioneering company that catered to the unique needs of the black community in the South. Their family participated actively in the business, traveling together and working tirelessly to establish their brand from the ground up.

Overcoming Barriers

Getting his products onto store shelves was no easy feat. Chew and his team encountered resistance but persisted, advocating for the inclusion of black beauty supplies in retail. “We had to push our way because they weren’t giving us anything,” he shared, emphasizing the importance of determination and tenacity in overcoming obstacles.

As the business flourished, Chew’s products gained recognition not only across Louisiana and Texas but also earned a place in the National Museum of American History in Washington, D.C. Chew refers to this achievement with a mix of pride and humility, acknowledging both his successes and early missteps in business.

Impacting the Community

Chew’s influence transcends his own business; he has become a guiding force for aspiring entrepreneurs. Many have found inspiration in his story, including individuals like Tranquil Crosby, who credits Chew with encouraging her to launch her own line of hair products. “Because of him, I started my line,” Crosby says, highlighting the supportive mentorship he offers to others in the industry.

Chew’s faith and work ethic continue to be his guiding principles. “Love is the main thing,” he advises others, encouraging them to treat everyone equally and fill their lives with kindness.

Conclusion: A Legacy of Love and Perseverance

Today, Russell Chew remains a visible presence in his community, selling his range of hair care products and air fresheners while participating in local initiatives like Brothers Stand in Unity. His story is a testament to the power of resilience and community spirit. It reminds us that through perseverance, we can build not just personal legacies, but also foster growth and empowerment for entire communities.

As Chew consistently echoes gratitude for his journey, his message resonates: “I just gotta keep thanking God because he’s good.” His legacy demonstrates the transformative potential of love, hard work, and unwavering faith.