Elevating Your Game: AI-Powered Basketball Courts at LA Fitness
In today’s fitness landscape, technology is transforming the way we train and compete, especially for basketball players. LA Fitness is taking a significant step forward by introducing AI-powered, motion-tracking basketball courts in select locations. This innovative approach is designed to enhance players’ skills and make training more engaging. Here’s what you need to know.
A Tech Upgrade for Your Basketball Game
In a groundbreaking pilot program, LA Fitness has partnered with Shoot 360 to revolutionize their basketball courts. This new experience offers:
- Real-Time Analytics: Gain insights into your shooting, passing, and ball-handling skills as you play.
- Virtual Leaderboards: Compete against fellow gym members in a gamified environment.
- Advanced Measurements: Track metrics such as shooting arc, depth, alignment, and speed to refine your performance.
This program will debut in select markets across Northern California, Oregon, and Washington state, providing members with access to NBA-level technology that aims to enhance skill development and foster a deeper connection to the sport.
Insights from the Experts
Jill Hill, the President of Club Operations for Fitness International (the parent company of LA Fitness), shared her excitement about this initiative. “By partnering with Shoot 360, we are creating exciting new opportunities for basketball enthusiasts of all skill levels, enabling them to reach their true potential in shooting, passing, and ball handling.”

Image credit: Shoot 360
Professional Insights
It’s noteworthy that 29 out of 30 NBA teams already utilize Shoot 360’s technology, further evidencing its credibility and effectiveness. Teams like the Warriors, Clippers, Jazz, and Nets have established deeper partnerships to enhance their training regimens.
New Developments on the Horizon
Exciting developments are underway, particularly in the Bay Area, where three new Shoot 360 courts will open in collaboration with the Golden State Warriors’ Golden State Sports Academy. This will provide even more players with access to leading-edge training tools.

Image credit: Shoot 360
Expanding the Game Globally
Shoot 360, which currently operates 59 locations across the U.S. and Asia, has ambitious plans for expansion. Founder Craig Moody envisions creating a global network of facilities—aiming for 1,500 to 2,000 locations—to foster basketball participation worldwide. “Our mission is to grow the game,” he states. “We aren’t just building gyms; we’re building the largest basketball participation community.”
Conclusion
With the launch of AI-powered basketball courts at LA Fitness, members now have a unique opportunity to improve their game in an engaging, tech-driven environment. Whether you’re a beginner or an experienced player, these advanced analytics and gamification elements can elevate your basketball skills to a new level. So, lace up your sneakers, hit the court, and take your game to new heights!