We’re excited to announce a multi-year partnership with the soft drink company Carlsberg Britvic, which designates the Pepsi MAX brand as the Official Soft Drinks Partner at St Mary’s Stadium. This partnership also introduces exclusive naming rights for LEVEL1, which will now be known as LEVEL1 powered by Pepsi MAX.
This agreement will see Carlsberg Britvic products available throughout the stadium, from LEVEL1 and The Dell, to hospitality lounges and fan zones. This allows supporters to enjoy some of the UK’s most beloved beverages during matchdays and beyond.
Fans can look forward to a wide selection of drinks, including Pepsi, Pepsi MAX, 7UP, Tango, Lipton Ice Tea, Jimmy’s Iced Coffee, and Robinsons Fruit Shoot. LEVEL1 will serve as the flagship venue showcasing the full lineup of offerings, while other areas of the stadium will feature a curated assortment of beverages.
In addition to supply rights, Pepsi MAX will benefit from significant brand visibility across the club, featuring LED perimeter exposure, advertisements on big screens, branded interview backdrops, and engagement during hospitality and matchday activities.
Your chance to WIN
To commemorate the launch of this partnership, Pepsi MAX will sponsor a special competition for Saints supporters. Fans will have the opportunity to win an exclusive experience for four in key fan areas at St Mary’s, including LEVEL1 and The Dell, providing a unique matchday experience.
*Terms & conditions apply.
Greg Baker, our Chief Revenue Officer, stated: “We are thrilled to have Carlsberg Britvic and Pepsi MAX as key partners of Southampton Football Club. This collaboration represents our shared goal of enhancing the fan experience at St Mary’s, bringing some of the UK’s favorite soft drink brands to our supporters. LEVEL1 powered by Pepsi MAX is an exciting development for the stadium, and we eagerly anticipate collaborating with Carlsberg Britvic in the upcoming seasons.”
Emma King, Hospitality Director at Carlsberg Britvic, remarked: “This season, Southampton is welcoming some of Carlsberg Britvic’s premier soft drink brands. We look forward to delighting fans at St Mary’s with greater variety and memorable experiences.”
Key Takeaways
- Pepsi MAX is now the Official Soft Drinks Partner at St Mary’s Stadium.
- LEVEL1 will be renamed LEVEL1 powered by Pepsi MAX.
- Carlsberg Britvic products will be available throughout the stadium.
- A diverse selection of drinks will be offered, enhancing fan experience.
- Fans can participate in a competition for a chance to win exclusive experiences.
FAQ
What drinks will be available at St Mary’s Stadium?
Fans can enjoy Pepsi, Pepsi MAX, 7UP, Tango, Lipton Ice Tea, Jimmy’s Iced Coffee, and Robinsons Fruit Shoot.
What is the significance of LEVEL1’s new name?
LEVEL1 will be branded as LEVEL1 powered by Pepsi MAX, highlighting the partnership.
How can fans enter the competition?
Fans can enter the competition via the link provided in the article.
Will Pepsi MAX have a strong presence at the stadium?
Yes, Pepsi MAX will have significant brand visibility through various advertising channels throughout the stadium.
In summary, the partnership between Carlsberg Britvic and Southampton Football Club represents a significant enhancement of the fan experience at St Mary’s Stadium, featuring a selection of popular beverages and exciting engagement opportunities.
