In Thailand, a meal often feels incomplete without a refreshing iced coffee or a sugary iced tea that resembles dessert. However, as health concerns rise regarding high sugar consumption, the government is encouraging Thais to reduce their sweetness levels.
Beginning Wednesday, nine major coffee chains across Thailand have committed to decreasing the default sugar content in select drinks by 50% as part of a government initiative to combat excessive sugar intake.
The Health Department reports that the average Thai consumes around 21 teaspoons of sugar daily, significantly exceeding the World Health Organization’s recommended limit of six teaspoons. Health officials are concerned that this high intake raises the risks of obesity, diabetes, and other health issues.
According to Amporn Benjaponpitak, director general of the department, this initiative marks a pivotal step in altering consumer behavior surrounding sugar consumption.
Pakorn Tungkasereerak, the deputy director, highlighted that by 2025, approximately 45% of Thais aged 15 and older could be classified as obese, while 10% of the population is already battling diabetes.
A Bureau of Nutrition survey indicates that a 22-ounce (650-milliliter) iced coffee typically contains about nine teaspoons of sugar, while a 10-ounce (300-milliliter) serving of bubble milk tea—made with iced milk tea and tapioca pearls—may contain up to 12 teaspoons.
Office worker Sirinya Kuiklang supports the changes, noting that she personally opts for her drinks with only 25% of the standard sugar level, though she recognizes that many others consume excessive amounts of sugar.
“It’s good for Thai people,” she remarked.
Another office worker, Porwares Tantikanpanit, expressed a willingness to adapt if beverage shops adjust the sweetness of their non-coffee drinks, even though he currently enjoys them at their existing sugar levels.
Nevertheless, implementing this policy may prove to be challenging. Officials state that each brand can tailor the initiative to suit their own approach.
Some patrons have voiced confusion on social media regarding how to request drinks with their preferred level of sweetness. Several brands have clarified that the sugar reduction will apply to specific menu items only.
Key Takeaways
- Thais consume an average of 21 teaspoons of sugar daily, well above the WHO’s recommended maximum of six teaspoons.
- Nine major coffee chains are cutting default sugar content in select drinks by 50%.
- Health officials warn that high sugar intake can lead to obesity and diabetes.
- A significant percentage of Thais aged 15 and older are projected to be obese by 2025.
- Confusion among consumers has been noted regarding how to order drinks with reduced sugar.
FAQ
What are the dietary recommendations for sugar intake in Thailand?
The World Health Organization recommends that sugar intake should be limited to six teaspoons per day.
Which coffee chains are participating in the sugar reduction initiative?
Nine major coffee chains across Thailand have pledged to reduce sugar levels in their beverages.
How are customers expected to order drinks with reduced sugar levels?
Customers may need to ask for their preferred sweetness level, as brands may apply reductions selectively to certain menu items.
Why is reducing sugar consumption important?
Excessive sugar intake is linked to various health issues, including obesity and diabetes, making it crucial to manage consumption.
Overall, this initiative represents a growing awareness of health concerns related to sugar consumption in Thailand. As the coffee chains adapt, it will be essential for consumers to navigate these changes thoughtfully.
