In today’s world, many people are coping with gut health issues that have become disturbingly common. Alexander Pilawski, the innovation manager at elénzia, emphasizes the growing demand for scientifically-backed solutions that empower individuals to take charge of their health.
“Our products aim to disrupt the norm, and elénzia FIX is no exception,” he shared with NutraIngredients. “We create solutions that transform lives. Our goal is not to have users rely on supplements indefinitely, but to equip them with carefully designed tools that enable them to manage their health effectively.”
Supporting the Gut as a Unified System
Pilawski revealed that the development of this product was driven by thorough real-world research conducted through their Ingredients for Life app.
“We undertook a placebo-controlled virtual Gut Wellness Study with 82 participants experiencing various digestive issues. By testing a single ingredient, PoZibio, we observed a compelling dose-dependent response, with many participants eager to continue using the product. As a result, we adopted a holistic approach to the ‘leaky gut’ phenomenon and created elénzia FIX—a comprehensive solution aimed at soothing, protecting, and restoring the gut barrier.”
PoZibio is a postbiotic sourced from a heat-treated strain of Lactobacillus paracasei. Additional ingredients in FIX that bolster immunity, gut integrity, and tissue repair include L-Glutamine, N-Acetyl D-Glucosamine (NAG), marshmallow root, aloe vera, vitamin D3, zinc, and copper.
Internal company data indicated that 41% of the 82 participants who consumed PoZibio for eight weeks reported improvements in IBS symptoms, while six out of ten experienced significant enhancements in their digestion.
Elizabeth Court, the founder and brand manager of elénzia, expressed the company’s aim to innovate within the gut supplements sector.
“Good bacteria certainly play a crucial role, and we must encourage everyone to prioritize a healthy gut due to its far-reaching effects on overall well-being,” she stated. “However, for individuals grappling with persistent gut-related issues, alternative solutions are necessary. We believe that focusing on gut barrier repair through elénzia FIX is essential.”
“Modern lifestyles, characterized by high consumption of ultra-processed foods, excessive use of antibiotics, and heightened stress levels, can contribute to conditions related to Leaky Gut,” Court noted. “Addressing these factors is crucial for establishing a healthy gut. Without doing so, probiotics and similar ingredients may have limited effects.”
Educating Consumers
Court highlighted that health-conscious consumers are becoming increasingly aware of the significance of maintaining a strong gut barrier.
“As a brand, we dedicate considerable time to educating our customers. Our podcast series, Nourishing Longevity with elénzia, delves into various topics in a straightforward and informative manner,” she explained.
“Future customers will recognize that while poor gut health is prevalent, it doesn’t need to be the norm,” Pilawski added. “We view gut health as a holistic journey, and we consistently convey that message. This month, we’re hosting an IHCAN webinar aimed at educating nutritionists and practitioners. Additionally, we plan to support the launch with engaging email and social media content, including educational videos and podcasts.”
