For many Thais, a meal feels incomplete without a sweet iced coffee or tea that rivals dessert. However, health officials are urging consumers to reconsider their sugar habits.
Beginning Wednesday, nine prominent coffee chains across Thailand will reduce the default sugar content in select drinks by half as part of a government initiative aimed at curbing excessive sugar consumption.
The Health Department reports that Thais consume an average of 21 teaspoons of sugar daily, exceeding the World Health Organization’s recommended limit of six teaspoons. Officials caution that this high intake raises the risk of obesity, diabetes, and other health-related issues.
This initiative marks a pivotal step in altering sugar consumption behaviors among consumers, according to Amporn Benjaponpitak, the department’s director general.
Pakorn Tungkasereerak, deputy director of the department, noted that statistics from 2025 indicate nearly 45% of Thais aged 15 and older are obese, while 10% of the population suffers from diabetes.
A survey conducted by the Bureau of Nutrition revealed that a 22-ounce (650-milliliter) iced coffee typically contains about nine teaspoons of sugar. In comparison, a 10-ounce (300-milliliter) serving of bubble milk tea—popularly known as boba—can boast up to 12 teaspoons of sugar.
Office worker Sirinya Kuiklang expressed her support for the initiative, stating she usually opts for her drinks with only 25% of the standard sugar level. She recognizes that many others may not be as aware of their sugar intake.
“It’s good for Thai people,” she remarked.
Another office worker, Porwares Tantikanpanit, mentioned that although he enjoys his drinks at their current sweetness, he is open to adjusting his preferences if the shops implement the changes.
However, the execution of this policy could prove challenging. Officials have indicated that each brand is free to implement the initiative in their own way.
Some customers have expressed confusion on social media regarding how to specify their desired level of sweetness when ordering drinks. Several brands have clarified that this reduction only applies to select items on their menus.
Key Takeaways
- Major coffee chains in Thailand will reduce default sugar content in select drinks by 50%.
- Thais average 21 teaspoons of sugar consumption daily, well above recommended levels.
- The initiative aims to address rising obesity and diabetes rates in the country.
- Consumer awareness of sugar intake is increasing, with mixed reactions to proposed changes.
- Implementation details may vary by brand, leading to potential confusion among consumers.
FAQ
Why is Thailand reducing sugar in beverages?
The government aims to combat excessive sugar consumption, which poses health risks like obesity and diabetes.
How will this initiative affect coffee chains?
Participating coffee chains will cut the default sugar content in some drinks by half, but details may vary by brand.
What are typical sugar levels in popular drinks?
For instance, a 22-ounce iced coffee can contain about nine teaspoons of sugar, while bubble milk tea may have up to 12 teaspoons.
This initiative highlights a growing awareness of sugar consumption in Thailand, paving the way for healthier choices in the future.
