In an effort to promote healthier beverage choices, the Thai government is encouraging coffee chains to significantly reduce sugar content in their drinks. This initiative aims to combat rising health concerns associated with excessive sugar consumption among the population.
BANGKOK(AP) — For many Thais, a meal doesn’t feel complete without an iced coffee or tea that is sweet enough to resemble dessert. The government, worried about the health repercussions, is urging a reduction in sugar levels.
Starting Wednesday, nine major coffee chains across the country have committed to halving the default sugar content in some of their beverages as part of a government initiative aimed at addressing excessive sugar intake.
According to the Health Department, the average Thai consumes approximately 21 teaspoons of sugar daily, which is more than three times the World Health Organization’s recommended limit of six teaspoons. Health officials caution that such high consumption levels can elevate the risk of obesity, diabetes, and other serious health issues.
This initiative marks a significant initial effort to alter consumers’ sugar consumption habits, according to Amporn Benjaponpitak, the director general of the health department.
Pakorn Tungkasereerak, the department’s deputy director, shared that data from 2025 indicates that about 45% of Thais aged 15 and older are classified as obese, while 10% of the population is living with diabetes.
A survey conducted by the Bureau of Nutrition revealed that a 22-ounce (650-milliliter) iced coffee typically contains an average of nine teaspoons of sugar, while a 10-ounce (300-milliliter) serving of bubble milk tea—an iced milk tea with tapioca pearls—can have as much as 12 teaspoons.
Sirinya Kuiklang, an office worker, expressed her approval of the changes. She often orders her drinks with only 25% of the standard sugar level, acknowledging that many others consume excessive amounts of sugar.
“It’s good for Thai people,” she remarked.
Another office worker, Porwares Tantikanpanit, mentioned that while he enjoys his non-coffee beverages at their current sweetness levels, he is open to adjusting his preferences if shops reduce the sugar content.
However, implementing this policy may present challenges. Officials have indicated that each brand can adopt the initiative in a manner they deem appropriate.
Some customers have voiced confusion in response to social media promotions regarding the initiative, requesting clarification on how to order drinks customized to their preferred sweetness levels. Several brands have indicated that the reductions pertain only to specific menu items.
Key Takeaways
- The Thai government is urging coffee chains to reduce sugar content in beverages to promote healthier choices.
- Nine major chains will cut the default sugar content in certain drinks by half.
- Thais currently consume an average of 21 teaspoons of sugar daily, exceeding WHO recommendations.
- Obesity and diabetes rates are notably high in Thailand, affecting a significant portion of the population.
- Consumer reactions to the sugar reduction initiative are mixed, with some expressing confusion about how to order new drinks.
FAQ
What is the main goal of the Thai government’s initiative?
The initiative aims to reduce excessive sugar consumption in beverages among the Thai population to improve public health.
How much sugar does the average Thai consume daily?
The average Thai consumes about 21 teaspoons of sugar each day, which is significantly higher than the WHO’s recommendation of six teaspoons.
Which types of drinks will have reduced sugar content?
The sugar reduction applies to select menu items at participating coffee chains, though details may vary by brand.
How have consumers responded to the sugar reduction initiative?
Responses have been varied, with some individuals approving of the change while others express confusion regarding how to order drinks to suit their taste preferences.
What are the health implications of high sugar consumption?
Excessive sugar intake has been linked to an increased risk of obesity, diabetes, and other health issues.
