Expanding Fitness Horizons: Anytime Fitness Launches in Kuwait
As interest in fitness and wellness continues to rise globally, various brands are making significant strides in expanding their reach. Notably, Anytime Fitness is set to launch its first location in Kuwait, spearheaded by Rhone Fitness, which already operates several other successful fitness franchises in the region. This development represents a remarkable expansion in the fitness landscape of the Gulf Cooperation Council (GCC).
According to Purpose Brands, the parent company of Anytime Fitness, Rhone Fitness has secured exclusive franchise rights to open Anytime Fitness locations in Kuwait. This partnership builds upon an existing relationship, as Rhone Fitness is already known for running Orangetheory Fitness studios across the GCC and other fitness businesses in Kuwait and Saudi Arabia. With Khaled Jafar at the helm as CEO, this venture aims to cater to Kuwait’s growing demand for accessible fitness options.
“The collaboration with Rhone Fitness underscores our commitment to expanding our multi-brand franchise model in diverse markets,” stated Sander van den Born, International Executive Vice President of Purpose Brands. “We are eager to establish a strong presence in Kuwait, leveraging Rhone Fitness’s successful track record in delivering premium fitness concepts throughout the region.”
The introduction of Anytime Fitness aligns with Purpose Brands’ strategy to offer various fitness solutions catering to distinct community needs:
- Anytime Fitness: Delivers around-the-clock access in convenient neighborhood locations, appealing to those who value flexibility in their fitness routines.
- Orangetheory Fitness: Expands into upscale urban venues, providing coach-led, group training sessions enhanced by innovative technology, focused on gaining muscle and losing fat.
Rhone Fitness plans to launch its first Anytime Fitness gym by the end of 2026, with further developments slated for the next 12 to 36 months. The company’s initial efforts will target urban areas showing promising population demographics and a clear need for 24-hour fitness facilities.
Kuwait’s fitness market is ripe for growth, showcasing a notable increase in participant engagement in structured workout regimes and a clear gap in the availability of professionally managed 24-hour fitness centers. Furthermore, there’s a growing preference among Kuwaitis for established, branded fitness experiences.
“Kuwait stands as a key market as we enhance our footprint in the GCC,” remarked Stacy Anderson, Global Brand President of Anytime Fitness. “Collaborating with Khaled and the Rhone Fitness team will allow us to effectively address a specific segment of the fitness landscape in Kuwait, ensuring our offerings meet local demand.”
About Purpose Brands, LLC
Purpose Brands is recognized as the leading global portfolio of fitness, health, and wellness franchises, including Anytime Fitness and Orangetheory Fitness among others. Together, these brands generate significant revenue and cater to millions of members worldwide. With a focus on accelerated growth and market share in the wellness sector, Purpose Brands is well-positioned for further expansion. For additional details, visit Purpose Brands.
About Rhone Fitness
Rhone Fitness specializes in operating premium and accessible fitness concepts across the Middle East. With franchise rights for multiple fitness brands, including Orangetheory Fitness and Club Pilates, Rhone Fitness prioritizes delivering exceptional member experiences through capital-efficient growth strategies.
By embracing the fitness trend, the entry of Anytime Fitness into Kuwait promises to enhance the local fitness community, offering diverse options for individuals seeking healthier lifestyles.
In conclusion, the opening of Anytime Fitness locations in Kuwait represents a significant step in making fitness more accessible to the region’s residents. As more options become available, individuals are encouraged to explore different fitness avenues and find what works best for them, ensuring a more dynamic and engaging approach to health and wellness.
