Discovering the Legacy of Segede: A Journey into Sustainable Design

Founded in 1955, Segede has cemented its place as a leading company in the world of premium packaging, particularly in the fragrance and spirits industries. Under the vision of Pierre, the company’s founder and grandfather of the current owner, Claire Trescartes, Segede began as a small metalworking business in the Marais district of Paris. Over the decades, it evolved into a specialist in Zamak—a zinc alloy prized for its versatility and aesthetic qualities—particularly in the luxury market.

Transforming Traditions

In the 1980s, Segede shifted its focus towards Zamak, meeting the demands of the spirits industry for intricate designs that offered sensory and visual appeal. Today, while the spirits industry remains a core sector, Segede has mainly transitioned into perfumery. With the growing trend towards high-end cosmetics and fragrances, this sector has now become the company’s primary source of revenue.

Expanding Horizons

Recently, Segede opened a sales office in Dubai, marking a significant step in its strategy to go global. Although primarily known for its European partnerships, the company seeks to tap into the burgeoning Middle Eastern market, where the demand for luxury packaging is on the rise. There are also plans to penetrate the U.S. market, particularly in the niche sector where premium American perfume brands are emerging.

Streamlining Production

Segede operates two manufacturing plants: one in France and another in China, employing around 120 skilled workers. This dual-plant structure enables flexible production tailored to clients’ needs. By balancing cost and quality, Segede aims to produce simple yet elegant packaging solutions that can compete with cheaper alternatives.

Commitment to Sustainability

Understanding the environmental implications of their materials, Segede has prioritized addressing the sustainability of Zamak. Historically, there was a lack of accurate data on its lifecycle and environmental impact, putting the material at a disadvantage. Segede has embarked on a mission to conduct certified Life Cycle Assessments (LCAs), which have proven Zamak’s carbon footprint to be significantly lower than previously thought.

Additionally, Segede has mapped the European recycling network for Zamak, advocating for its recognition as a fully recyclable material. Through this initiative, they have aligned with the European Union’s goals for a circular economy, showcasing a commitment to sustainability that resonates with modern luxury brands.

Engaging with Luxury Brands

Luxury brands have shown a keen interest in this newfound data, seeking to understand how Zamak can elevate their packaging without compromising environmental values. This engagement has helped remove previous barriers and reinforced their commitment to the material.

Looking Ahead

Segede aims to further champion the use of sustainable materials, encouraging brands to explore premium packaging solutions that combine aesthetic qualities with environmental responsibility. The vision is clear: luxury should not conflict with sustainability, and Zamak can play a vital role in creating beautiful, eco-friendly packaging solutions.

In conclusion, Segede is not just a manufacturing company but a pioneer in promoting sustainable luxury packaging. By leveraging its rich history and commitment to innovation, Segede is poised to make a significant impact in the world of high-end design while championing environmental stewardship.