Bowling Bags Are Back: Celebrities Can’t Get Enough

Fashion’s fascination with nostalgia today is not merely about retrieving lost items from the past but rather about thoughtful curation. A prime example of this trend is the resurgence of the bowling bag. This structured, zip-top accessory had its heyday in the early 2000s and is now making a stylish return as a hallmark of understated luxury. It’s been a delight to observe its revival. For instance, Bella Hadid recently embraced an iconic early Y2K look, completing it with a classic Von Dutch bag, while Kendall Jenner showcased a sophisticated interpretation of the bowling bag by The Row.

Now spotted on a range of celebrities, from Julia Fox to Jennifer Lawrence, and especially highlighted in Bad Bunny’s memorable look at the Met Gala, the returning bowling bag carries a sense of intentionality rather than irony. This accessory is not just polished and practical but also elegant, logo-neutral yet distinctively upscale, signaling a well-informed presence in the fashion landscape.

Julia Fox’s interpretation of the bowling bag exudes a bold spirit, affirming that this style can be vibrant and current. The striking black-and-white design is as nostalgic as it is sophisticated.

Taking cues from the bowling bag’s shape, The Margaux is recognized as a top handle bag, which epitomizes the current trend towards structured handbags. It’s been a star accessory over the last few years, leading this trend’s resurgence.

Recently, Jennifer Lawrence has become an understated advocate for the bowling bag, showcasing how this piece can serve as an everyday essential. A standout outfit, which fellow editors noted, featured her effortlessly carrying a chic bag.

Bad Bunny’s unforgettable Prada bowling bag at this year’s Met Gala firmly established the silhouette within contemporary fashion while paying homage to its nostalgic roots.

Bella Hadid‘s enthusiasm for the bowling bag symbolizes a full-circle moment in fashion. Sporting a vintage Von Dutch leather top handle, this look could easily pass for one from 2005.