Embracing Self-Care: The Story of Someday Sunday
In a world that often prioritizes hustle over health, the importance of self-care cannot be overstated. LaToya Sirls, the founder of the skincare brand Someday Sunday, embodies this message by promoting a lifestyle centered around rest and self-love. As we celebrate Black History Month, it’s worth highlighting her journey and the transformative impact her business has on women of color.
The Heart of Someday Sunday
Located in Kansas City, Someday Sunday is a woman-owned brand that specializes in plant-based body care, particularly designed for women of color. It addresses a significant gap in the market, offering skincare products that cater to unique skin types and concerns.
“Our brand is centered around self-care, rest, and investing back into yourself,” says Sirls. Her mission is to encourage women of color to embrace their specific skincare needs with confidence and pride.
A Personal Journey
LaToya’s journey to creating Someday Sunday stemmed from a personal struggle: the difficulty in finding suitable skincare products for her own skin. Understanding this widespread challenge, she decided to take matters into her own hands by formulating products that would benefit not just herself but all women.
“I feel like I’m fulfilling a legacy,” Sirls reflects, emphasizing the deep connection she has with her brand. Every product is crafted with care, using natural ingredients that are safe for all skin types.
The Meaning Behind the Name
The name “Someday Sunday” holds deep significance for LaToya. “Sunday” symbolizes a day of rest and rejuvenation, while “someday” encourages the idea that we shouldn’t wait for the perfect moment to take a break. Instead, it reminds us that every day can be a “Sunday” if we allow ourselves the time for self-care and relaxation.
A Gap in the Market
“Our products sit at the intersection of natural and effective,” Sirls explains. While her formulations are crafted with the perspective of a Black woman, they are beneficial for everyone. It’s a beautiful realization that what serves one community can also uplift others.
Finding Your Someday
Through her work, LaToya has found her own “someday.” Someday Sunday products can be purchased online or in her Midtown retail space at 811 E 31st St. By choosing to invest in self-care, you not only support a local business but also contribute to a culture that values well-being.
Conclusion
As we reflect on the impact of Black-owned businesses during this month, let LaToya Sirls and Someday Sunday inspire you to prioritize self-care in your life. Whether it’s indulging in skincare or simply taking a moment to breathe, remember that you have the power to create your own “someday.” Embrace it, and make every day an opportunity for self-love and rejuvenation.
