Fresh Picks in Beauty: A Weekly Overview

Welcome to the latest edition of our weekly beauty highlight reel. In this summary, we delve into exciting new products that are steering the beauty industry toward innovation and creativity.

Featured Brands and Products

Today’s spotlight includes a diverse lineup of brands like Athena Club, Cocokind, Discotheque, Dyson, Estée Lauder, La Prairie, Lashify, Mustela, Olipop, Parfums de Marly, Sidia, Starface, and Tilt Beauty.

Spotlight on Innovation: Sidia

Erin Kleinberg, co-founder of The Coveteur, initially focused on fashion but discovered a genuine passion for beauty while working on various shoots. This revelation inspired her to create Sidia, a body care brand named after her grandmother. Known for its standout products like a hand serum, Sidia recently ventured into the fragrance market with the launch of Midas, an eau de parfum that draws inspiration from the glamour of vintage fashion.

Featuring model Erin Wasson in its campaign, Sidia aims to capture timeless elegance rather than fleeting trends. Kleinberg describes Wasson as the perfect embodiment of Midas, exuding style and intuition that resonates with the fragrance’s essence.

Stylist and supermodel Wasson embodies the fashionable “Midas touch” of the fragrance, said Kleinberg. (Sidia)

The Fragrance-Fashion Connection

Fragrances often serve as a gateway into fashion for many consumers. Brands like Chanel and Dior have established iconic scents that are as well-known as their couture lines. Recent trends, such as fragrance layering, have further cemented the relationship between scent and style.

Sidia’s best-seller, a solid perfume, has contributed significantly to its rapid growth, allowing them to triple their business in the previous year. The brand emphasizes the aesthetic appeal of its products, likening its perfumes to heirloom-quality accessories.

“Being immersed in storytelling is just as important as having a best in class product,” said Kleinberg. (Sidia)

Latest Launches in Beauty

Skincare Highlights

• Cocokind: Launched the Olipop Ceramide Lip Balm Blur Collection on February 5, a unique collaboration with a nod to nostalgic flavors.
• Vacation: Introduced the Wild Cherry Pepsi SPF 30 Lip Balm on February 3, available exclusively at Target.

Campaign imagery for the collaboration is fittingly retro. (Target)

Makeup Innovations

• Lashify: Released the Sway Stax Gossamer Lash on January 30, offering versatility in lash styling.
• Estée Lauder: Revamped the Double Wear Stay-in-Place Makeup, featuring actress Daisy Edgar Jones in its latest campaign.

Fragrance Releases

• Athena Club: Launching eight new scented body lotions and hair and body mists on February 1.
• Discotheque: Introduced Body Heat, an alluring new scent inspired by nightlife, available on February 5.

Each Discothèque bottle features a disco ball reminiscent lid. (Discothèque)

Hair and Body Care

• Unove: Known for its bestselling hair care in Korea, Unove debuted in Sephora on February 2, becoming the first K-beauty hair brand in the store.
• La Prairie: Enters the body care realm with the luxurious Cashmere Body Cream, introduced on February 1.

Conclusion

This week’s roundup reveals not just innovative products, but also an evolving narrative in the beauty industry, where fragrance, fashion, and self-expression intertwine. Stay tuned for more updates as brands continue to push boundaries and redefine beauty norms. Sign up for The Business of Beauty newsletter for the latest insights and trends in beauty and wellness.