October 2026 – Interview with Brandon Cooke
Brandon Cooke, Chief Marketing and Growth Officer at BarkleyOKRP, shares insights into his leadership role at the independent agency. He values the freedom the agency model provides, allowing for rapid decision-making and collaboration without the constraints typical of larger networks. Cooke was drawn to BarkleyOKRP for its unique blend of scale and creativity, calling it “nearly a unicorn” in the US market.
As he steps into this unified role—which encompasses marketing, communications, brand development, and client growth—Cooke aims to honor Jason Parks’ legacy while carving out his own growth strategy. A significant milestone is the agency’s first New York office, which signifies its emergence as a global player, expanding beyond its Kansas City roots. He notes three key advantages of this move: attracting local talent, accessing a diverse workforce, and being close to major industry organizations.
Cooke emphasizes fostering a “no-ego culture” within the agency, where collaboration and innovation thrive, allowing ideas to surface from any level of the organization.
For further insights, check out his interview here.
