Ahead of a matchup between the Dallas Cowboys and Houston Texans, Cowboys owner Jerry Jones expressed the idea that rivalry games could become more common in the NFL. He noted that the upcoming game marks only the eighth meeting between the two Texas teams since 2002. During a radio appearance, Jones suggested the league might consider more geographic rivalries between teams from different conferences, emphasizing that local rivalries add excitement to the sport.
Jones mentioned that while maintaining a fair competition schedule is important, fostering such rivalries could enrich the fan experience. He drew comparisons to other nearby team rivalries, such as the Cleveland Browns and Pittsburgh Steelers, highlighting the significance of “my town against your town” dynamics.
Potential rivalry matchups could include the New York Jets vs. New York Giants and the Los Angeles Rams vs. Los Angeles Chargers. If implemented, it remains to be seen whether these games would fit within the current 17-game schedule or lead to an expansion of the regular season to 18 games.