The report titled “The New Era of Luxury Collecting & Investment” surveyed 1,000 affluent Americans aged in their 20s to mid-40s, with annual incomes ranging from $250,000 to over $1 million. This demographic, often referred to as HENRYs (high earners, not rich yet), actively collects luxury items including watches, jewelry, art, antiques, wine, and sports memorabilia.
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Emerging luxury collectors view their acquisitions as investments, yet the majority lack insurance: Chubb research.