DoorDash has introduced new AI-driven features aimed at simplifying the process for sellers to onboard, enhancing dish photography, and providing a user-friendly website builder for restaurants.
DoorDash has launched an innovative set of AI tools designed to expedite merchant onboarding, improve dish presentation through photo enhancement, and create web pages leveraging data from the app.
This onboarding system mirrors a solution previously rolled out by Amazon in 2024. Restaurant owners can designate a website from which the tool extract the necessary information—like photos, operating hours, and menu items. Once the information is harvested, a draft entry will be generated and presented in the app. Business owners can then review and modify the details before the entry goes live.
Furthermore, DoorDash has enhanced its video library, allowing merchants to tag dish items within videos. This feature enables customers to place orders directly from watching the video content. The library also provides insights such as total views, sales generated from each video, and conversions from new customers.
A New Era for DoorDash Tools for Merchants
Restaurants will benefit from a range of AI-enhanced image editing tools: AI Retouch that replaces backgrounds, sharpens images, and optimizes lighting while maintaining the integrity of the dish; and AI Replate, which allows users to artistically “replate” images, ensuring a polished presentation by adjusting lighting and color saturation. Merchants can even upload a sample picture to apply a specific style to an existing image.
“At DoorDash, we are constantly evolving our tools to empower merchants—from their initial day on the platform to every order that follows. These new features embody our philosophy that technology should lessen friction, not create it, allowing merchants to concentrate on their core strengths: crafting delicious food and providing exceptional customer experiences.”
– Brian Tolkin
DoorDash is also expanding its e-commerce functionalities: a new feature allows merchants to create a website using existing content from DoorDash, including menu items and images. Initial testing indicated an average order conversion rate of around 10%.
Additionally, a campaign builder has been introduced to assist merchants in automating content creation, email marketing, and scheduling posts.
These developments reflect DoorDash’s dedication to seamlessly integrating technology into the operations of merchants—streamlining the onboarding process, enhancing online menu management, and ultimately improving the customer service experience.
