Living Things is set to enhance its functional soft drinks lineup with the introduction of its new Cherry & Lime flavor. This lightly sparkling variant aims to meet the rising demand for flavorful and health-conscious beverages.
According to Ben Vear, co-founder and CEO of Living Things, “Cherry & Lime felt like the perfect flavour for us to launch for summer. It’s a great example of how we’re continuing to innovate the Living Things range with flavours that feel timely, exciting and relevant for retailers.”
In keeping with the Living Things brand ethos, Cherry & Lime is a prebiotic soda with high fiber, low sugar, and no added sweeteners, comprising fewer than 15 calories per 100ml.
This new flavor also features 2 billion live cultures and is crafted using all-natural flavors, addressing the growing consumer demand for enjoyable yet healthier soft drinks.
Vear added, “As with every Living Things flavour, it had to deliver on taste first while still bringing the functional benefits people expect from the brand. Cherry offers a nostalgic, familiar flavor, while lime keeps it fresh and balanced—ideal for summer.”
Cherry & Lime is now available through the brand’s website, on Amazon, and at independent retailers. A broader distribution is expected in the upcoming weeks across Harrods, Whole Foods Market, WHSmith, and Coco di Mama.
The new flavor will be sold in 330ml cans (RRP £2.29), along with 4-pack and 12-pack options, as Living Things works to expand its footprint in the rapidly evolving functional soft drinks market.
Key Takeaways
- Living Things has launched a new Cherry & Lime flavor for its functional soft drinks line.
- The beverage is a prebiotic soda, featuring high fiber and low sugar.
- Each can contains 2 billion live cultures and is made with all-natural flavors.
- Cherry & Lime is available online and at select independent retailers.
- The product will soon roll out to major retailers, including Harrods and Whole Foods Market.
- It aims to cater to consumers seeking flavorful yet health-conscious options.
FAQ
What is the main feature of Cherry & Lime?
The Cherry & Lime flavor is a prebiotic soda that focuses on high fiber, low sugar, and no added sweeteners.
Where can I buy Cherry & Lime?
Cherry & Lime is available on the brand’s website, Amazon, and select independent retailers.
What sizes are offered for this drink?
The drink comes in 330ml cans, as well as in 4-pack and 12-pack multipacks.
Why is this drink considered a functional beverage?
It includes functional benefits such as prebiotics and live cultures, aimed at promoting digestive health.
In conclusion, Living Things’ new Cherry & Lime variant represents an exciting addition to the functional beverage market. With its focus on health-conscious ingredients and delicious flavor, it aims to meet the preferences of today’s consumers.
