Pasadena Latino Heritage Parade and Festival
The Annual Pasadena Latino Heritage Parade and Festival is set to return on Saturday, October 10. This popular event, organized by the City of Pasadena Parks, Recreation and Community Services Department (PRCS) alongside the Pasadena Latino Heritage Parade and Festival Committee, features a vibrant celebration of Latino culture.
Theme
This year’s theme, “United by the Heartbeat of Our Community” (“Unidos por el Latido de Nuestra Comunidad”), highlights the cultural ties and traditions that unite Pasadena’s Latino residents.
Event Schedule
- Parade: The festivities will kick off with the Latino Heritage Parade from 4 to 5 p.m. The parade begins at the intersection of Los Robles Avenue and Buckeye Street, traveling south towards Pasadena City Hall at 100 N. Garfield Avenue.
- Festival: Following the parade, the Latino Heritage Festival will take place from 5 to 9 p.m. at Pasadena City Hall, featuring:
- Live music by Vilma Diaz y La Sonora
- Cultural performances
- Art displays
- Food options
- Educational exhibits
- Community booths and family-friendly activities
Remarks
Koko Panossian, Director of Pasadena’s Parks, Recreation, and Community Services Department, emphasized the importance of this event as a celebration of cultural traditions and community bonds. He invites both residents and visitors to join in a day of festivities.
Honorees and Grand Marshal
- Grand Marshal: This year’s Grand Marshal is Jose Madera, a local advocate for economic opportunities, particularly for the immigrant community. His efforts post-Eaton Fire to connect those in need with recovery resources have been particularly noteworthy.
- Unsung Heroes: The event will also acknowledge Pasadena’s “Unsung Heroes,” honoring everyday workers such as day laborers, street vendors, and caregivers who strengthen the community.
Street Closures and Transportation
Street Closures:
- Buckeye Street between Madison and Los Robles: 12 to 5 p.m.
- Los Robles Avenue between Mountain and Walnut: 12 to 6 p.m.
- Walnut Street between Los Robles and Garfield: 3:30 to 6 p.m.
- Centennial Square Euclid between Walnut and Union: 6 a.m. to 11:30 p.m.
Transportation Recommendations:
- Biking: Utilize the Union Street Protected Bikeway.
- Metro A Line: Access via Memorial Park Station.
- Nearby Bus Lines: Pasadena Transit Route 10, Metro 686, Metro 180, and Foothill Transit 187.
For more information, visit PasadenaLatinoHeritageParade.org or contact 626-744-6530.
