Food and drink brands are rapidly adapting to the growing popularity of the “dirty soda” trend, offering innovative products that turn sipping into a delightful snacking experience.
The “dirty soda” phenomenon—combining soda with flavored syrups, cream, and fruit enhancements—has captured the attention of numerous chains.
Dunkin’ is experimenting with 48-ounce (1.42-liter) cold beverage buckets in select locations across Massachusetts and New Hampshire. These clear, branded containers come equipped with lids and straws and can be filled with traditional drinks or “featured creations” like the Blueberry Cobbler Iced Latte. Priced between $8 and $11, the limited-edition, collectible buckets offer double the capacity of Dunkin’s standard 24-ounce (710-milliliter) hot cups and are 50% larger than the 32-ounce (946-milliliter) cold cups; some stores have already sold out of this popular item, as reported by Food Network.
Cinnabon has unveiled a temporary line called Swirled Soda, which features options like Saints & Cinnas, crafted from soda, vanilla cream, and Makara cinnamon, and Raspberry Revelations, which combines soda, raspberry syrup, and a vanilla swirl. These treats will be available until April 23 and were inspired by the trend’s rise in chains such as Swig, according to Delish.
Twizzlers has launched limited-edition Twizzlers Straws, which serve as edible candy straws that can be used for both drinking and snacking. Featuring flavors like vanilla, lime, and coconut, these straws are designed to complement the various mix-ins used in dirty sodas.
Regular Twizzlers have long been utilized by fans as DIY straws, prompting the brand to embrace this trend. The new Twizzlers Straws will be available online through the Hershey’s Shop website, via Gopuff in select cities, and at Hershey’s Chocolate World locations on certain weekends. This launch follows other recent innovations by The Hershey Company, such as the Dubai-Inspired Chocolate Bar, highlighting a focus on novelty connected to snacking experiences.
Key Takeaways
- The dirty soda trend blends soda with flavors and mix-ins.
- Dunkin’ is testing large beverage buckets that have become collectibles.
- Cinnabon’s Swirled Soda line is inspired by trends at popular chains.
- Twizzlers is introducing edible straws to enhance the drinking experience.
- The popularity of these new offerings reflects the evolution of snacking rituals.
FAQ
What is dirty soda?
Dirty soda is a trending beverage that combines soda with flavored syrups, cream, and fruit add-ins for a unique taste experience.
Where can I find the Twizzlers Straws?
Twizzlers Straws are available online at the Hershey’s Shop, through Gopuff in select cities, and at Hershey’s Chocolate World on specific weekends.
How long will Cinnabon’s Swirled Soda be available?
Cinnabon’s Swirled Soda line will be available until April 23.
Why are brands embracing the dirty soda trend?
Brands are tapping into the dirty soda trend as it provides a unique and enjoyable snacking experience for consumers.
As the dirty soda trend gains momentum, brands are creatively innovating their offerings to meet consumer demand. From collectible beverage buckets to flavor-infused sodas and edible straws, the market is alive with exciting new choices that enhance the drinking experience.
