Milan’s fashion scene is evolving as new creative directors like Maria Grazia Chiuri at Fendi, Simone Bellotti at Jil Sander, and Meryll Rogge at Marni are redefining the aesthetic of the established brands.
### Meryll Rogge at Marni
Rogge focuses on intergenerational appeal with collections including trendy pieces like pedal pushers and mini-shifts, while also honoring the brand’s quirky heritage. Her aim is to connect with both younger and older customers, reflected in a new bag appealing to a 17-year-old and an 80-year-old alike.
### Maria Grazia Chiuri at Fendi
For her second show at Fendi, Chiuri created a vibrant runway experience inspired by dance culture, emphasizing freedom and reflection. The collection featured bare skin with layered textures, integrating the brand’s fur legacy while prioritizing upcycled materials.
### Simone Bellotti at Jil Sander
Bellotti’s third collection showcased a softening of the minimalist style with inventive tailoring, featuring elongated silhouettes and airy fabrics. He artfully distorted precision in the designs, offering a fresh take on Jil Sander’s signature looks.
Overall, these designers are infusing their creative visions while respecting the rich traditions of their respective fashion houses.
