Starbucks will begin selling protein-packed coffee beverages in supermarkets and other stores in March 2026. — PepsiCo
Starbucks is set to introduce its high-protein, low-sugar beverages to grocery shelves across the nation. Starting Sunday, March 23, these drinks will be available at various locations, including grocery stores, convenience stores, gas stations, and online retailers.
Each 12-ounce bottle offers 22 grams of complete protein, 5 grams of prebiotic fiber, along with five essential vitamins and minerals, and contains only 2 grams of sugar. Priced at $3.99, the beverages will come in two delicious flavors: Classic Caffè and Caffè Mocha.
According to Brian Smith, senior director of brand marketing for the North American Coffee Partnership—a collaboration between Starbucks and PepsiCo—”Consumers are looking for wellness solutions that fit seamlessly into their morning routines.”
This grocery launch follows Starbucks’ recent addition of Protein Lattes and Protein Cold Foam to their permanent menu in cafés across North America, a move made in September 2025. These new beverages reflect a growing demand for offerings that provide enhanced nutritional benefits.
In addition, Starbucks will launch its Doubleshot Energy Zero Sugar line in March, featuring French Vanilla and Dark Chocolate flavors. Each 15-ounce can has under 100 calories and is expected to retail at $3.59.
The company is also expanding its Frappuccino Lite range by introducing a Chocolate Hazelnut Gelato flavor, with a 9.5-ounce bottle priced at $2.99.
Key Takeaways
- Starbucks will launch high-protein, low-sugar beverages nationwide on March 23, 2026.
- Each bottle contains 22 grams of complete protein and only 2 grams of sugar.
- Available flavors include Classic Caffè and Caffè Mocha, retailing at $3.99.
- The launch builds on Starbucks’ recent menu additions focused on nutritional benefits.
- Doubleshot Energy Zero Sugar and a new Frappuccino Lite flavor will also debut in March.
FAQ
When will the Starbucks protein beverages be available?
The beverages will be available starting Sunday, March 23, 2026.
What are the key nutritional highlights of these drinks?
Each drink contains 22 grams of protein, 5 grams of prebiotic fiber, and only 2 grams of sugar.
How much will these protein beverages cost?
The recommended retail price for the drinks is $3.99 each.
Are there any additional flavors being introduced?
Yes, Starbucks will also launch its Doubleshot Energy Zero Sugar in French Vanilla and Dark Chocolate flavors.
With these upcoming offerings, Starbucks continues to cater to the evolving preferences of health-conscious consumers.
