Categories Food

Starbucks Japan Introduces Limited-Time Cream Puff Frappuccino

Exclusive drinks will make you feel like you’re biting into a choux cream pastry.

Starbucks is enhancing its dessert drink offerings with two new beverages inspired by the beloved cream puff, known as “shu cream” in Japan. These delightful drinks promise to bring the essence of spring alive for pastry enthusiasts.

With the seasonal theme of “Spring is the season for dreams to bloom,” these drinks offer a dreamy experience for those who savor pastry flavors. Although these flavors debut in Japan, they draw inspiration from a drink enjoyed every year in Korea.

The highlight of this release is the Cream Puff Frappuccino, which blends vanilla-flavored milk caramel sauce with a rich milk base, crowned with custard-flavored whipped cream and crispy choux pastry bits. This combination is crafted to mimic the delightful taste and texture of a cream puff, designed to “make your heart leap with the arrival of spring.”


Next is the Cream Puff Latte, featuring a blend of espresso and milk along with vanilla-flavored caramel sauce, delivering a sweet and fragrant cream puff experience. The subtle sweetness of the custard complements the bittersweet notes of the espresso, while crispy cream puff pastry bits add a delightful crunch—evoking a warm moment amid the cool spring air.

Starbucks encourages customers to explore their ideal beverage experience by suggesting several customizations.

▼ The Cream Puff Frappuccino enhanced with chocolate chips and chocolate sauce offers a richer, dessert-like flavor reminiscent of an éclair.


For those seeking a more robust flavor, the Cream Puff Latte can be customized with two shots of Blonde Espresso at select locations, providing a milder cream puff taste complemented by a stronger coffee essence.


Both drinks are excellent when made with Almond Milk, which adds a subtle nutty aroma reminiscent of a choux pastry topped with nuts, enhancing the overall indulgence.


While paying at the counter is always an option, customers are encouraged to utilize the online Mobile Order & Pay service to reduce store congestion. New users and those who haven’t used the service since December can benefit from a 100-yen discount eTicket on their next order.


The promotional period for these new drinks runs from March 13 to April 20, coinciding with their launch. The Cream Puff Frappuccino is available in a Tall size only, priced at 687 yen (approximately US$4.36) for takeout and 700 yen for dine-in. The Cream Puff Latte can be ordered hot or cold, also in a Tall size, and costs 609 yen for takeout and 620 yen for dine-in.

Key Takeaways

  • Starbucks introduces two cream puff-inspired drinks in Japan.
  • The Cream Puff Frappuccino features vanilla caramel sauce and choux pastry pieces.
  • The Cream Puff Latte combines espresso and vanilla caramel for a comforting experience.
  • Both drinks can be customized for enhanced flavors.
  • Promotional period runs from March 13 to April 20.
  • Prices start at 609 yen for takeout.

FAQ

What flavors are available for the new drinks?

The drinks feature flavors inspired by cream puffs, with vanilla caramel and custard notes.

How can I customize my drink?

Customers can add chocolate chips, increase espresso shots, or choose almond milk for a more luxurious experience.

What is the promotional period for these drinks?

The promotional period for the Cream Puff Frappuccino and Latte is from March 13 to April 20.

In conclusion, Starbucks’ new cream puff-inspired beverages are a delightful addition to their spring menu, promising to enchant pastry lovers with their unique flavors and customizable options. Don’t miss out on this seasonal treat!

Source, images: Press release
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