In a bid to enhance the traveler experience, Hilton has introduced a beta version of an artificial intelligence trip planning feature on its website. This innovation comes as hotel companies reevaluate how consumers search for and discover accommodations online.
This new feature, available on Hilton.com, allows users to utilize conversational prompts to describe their travel plans and receive tailored recommendations from Hilton’s extensive portfolio of properties.
Described as a “generative AI-powered digital concierge,” this tool can showcase various properties, emphasize unique amenities, and assist travelers during the initial stages of trip planning. Initially, the feature will be available to a select group of users.
