Carlsberg Britvic is set to introduce the dynamic soda brand poppi to the UK market this March. This launch is part of their longstanding partnership with PepsiCo, aimed at expanding their foothold in the soft-drinks sector while catering to shifting consumer preferences.
Emerging from the online space and deeply rooted in pop culture, poppi is revitalizing the soft beverage landscape with its bold fruity flavors, eye-catching aesthetic, and a sense of vibrancy in every sip. Crafted to deliver a delightful fizz, poppi stands out for being low in sugar, low in calories, and high in fiber—making it a refreshing choice that is as appealing as it is wholesome.
In 2025, PepsiCo finalized its acquisition of poppi for $1.95 billion, representing a major advancement in its strategic portfolio transformation and highlighting the company’s commitment to providing contemporary beverages that resonate with current consumer trends.
What sets poppi apart is its culture-first approach, driven by social interaction and creator collaborations. This strategy has significantly boosted brand awareness and loyalty within a rapidly expanding market segment. Poppi not only appeals to new consumers and creates fresh occasions but also supports premiumization in the beverage sector. With its unique offering of full-flavored refreshment—while being low in sugar, calories, and infused with real fruit juice—poppi meets the growing consumer demand for beverages that deliver enjoyment alongside additional benefits. The brand is locally produced and distributed for the UK by PepsiCo’s strategic bottling partner, Carlsberg Britvic.
Munnawar Chishty, Chief Marketing Officer of Carlsberg Britvic, stated:
“The launch of poppi in the UK is an incredibly thrilling moment for the category. Having already gained substantial traction in the US, we are eager to bring that same vigor and consumer appeal to UK shelves. Shoppers are on the lookout for soft drinks that offer exceptional flavor and a modern narrative, and poppi excels in both areas. With its vibrant packaging and exciting flavor range, poppi offers retailers a compelling option that will undoubtedly catch the eye of consumers. This launch injects genuine energy into store displays and positions poppi as a must-have for operators eager to meet the rising demand for contemporary soft drinks infused with character.”
Natalia Fillipociants, General Manager Europe FOBO at PepsiCo, commented:
“poppi’s rapid growth, strong customer engagement, and distinct positioning represent a significant milestone in the evolution of PepsiCo’s beverage lineup. This global launch follows the brand’s success and acquisition in the US and marks a crucial moment for us. poppi aims to lead the next evolution of soda, merging great taste with cultural resonance and emotional connections that appeal to new consumers and occasion opportunities. We view poppi as a category leader that mirrors changing consumer preferences, and we are excited to introduce this momentum to the UK, paving the way for further innovations.”
poppi will debut in 330ml cans, available individually and in four-packs featuring all five exciting flavors: Strawberry Lemon, Orange, Raspberry Rose, Lemon Lime, and Wild Berry. The official UK launch is scheduled for March 5, with availability in Tesco and Pret nationwide, before expanding to additional outlets later in the year.
Key Takeaways
- Carlsberg Britvic will launch poppi in the UK this March as part of its partnership with PepsiCo.
- poppi is known for its bold flavors, vibrant design, and commitment to health, being low in sugar and high in fiber.
- PepsiCo acquired poppi for $1.95 billion in 2025, signaling a shift in its beverage portfolio.
- poppi aims to appeal to a younger consumer base with its cultural relevance and social-led branding.
- The beverage will be available in five flavors and can be purchased in 330ml cans.
FAQ
What flavors will poppi be available in?
poppi will be available in five flavors: Strawberry Lemon, Orange, Raspberry Rose, Lemon Lime, and Wild Berry.
When will poppi launch in the UK?
The official launch date for poppi in the UK is March 5.
Where can I buy poppi?
poppi will initially be available at Tesco and Pret, with plans for wider distribution later in the year.
Is poppi low in sugar?
Yes, poppi is low in sugar, making it a more health-conscious beverage option.
Who produces poppi for the UK market?
poppi is produced and distributed locally in the UK by Carlsberg Britvic, PepsiCo’s strategic bottling partner.
With its innovative flavors and contemporary brand story, the introduction of poppi is poised to make waves in the UK’s soft-drinks market. This launch not only represents a new chapter for the brand but also reflects a growing consumer desire for beverages that offer both enjoyable taste and health-conscious ingredients.
