Pepsi is making significant strides in the evolving realm of dirty soda. Their latest offering, set to launch in early 2026, is the Dirty Mountain Dew Cream Soda Dew, which blends the signature citrus zest of Mountain Dew with a creamy flavor twist for a unique indulgent taste.
This introduction to the dirty soda scene comes just months after the successful launch of the new Pepsi Wild Cherry & Cream flavor in January. The Dirty Mountain Dew Cream Soda Dew will also be available in a zero sugar version.
Dirty soda, which is typically created by mixing coffee creamer or flavored syrup with carbonated beverages, has gained popularity, particularly among younger consumers.
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Mountain Dew continues to be a versatile mixer in the world of dirty soda creations.
“Mountain Dew has always been known for pioneering flavors that resonate with fans,” stated Mark Kirkham, PepsiCo’s chief marketing officer of beverages in the U.S. “With Dirty Mountain Dew Cream Soda, we are elevating the dirty soda trend in an innovative way that speaks to our brand’s cultural relevance.”
Dirty Mountain Dew Cream Soda Dew and Dirty Mountain Dew Cream Soda Dew Zero Sugar will be available in early 2026 in cans and bottles.
Pepsi expands in dirty soda direction
PepsiCo plans to officially unveil Dirty Mountain Dew Cream Soda Dew at the National Association of Convenience Stores trade show, scheduled for October 14-17 in Chicago, with a nationwide rollout expected in early 2026.
Mountain Dew isn’t alone in the dirty soda movement; PepsiCo is introducing a root beer float-flavored beverage called Mug Floats Vanilla Howler, anticipated to be on shelves next summer, as noted on the product’s official Instagram page.
A preview of Mug Floats Vanilla Howler will also be showcased at the NACS event, as highlighted by CNBC.
PepsiCo has several dirty soda-inspired beverages including Dirty Mountain Dew Cream Soda Dew and Mug Floats Vanilla Howler, coming in 2026. Pepsi Wild Cherry & Cream was brought to market in January 2025.
Consumers’ taste for dirty soda continues to flow
The dirty soda craze gained momentum after Swig, known as the “home of ‘dirty’ soda,” opened its doors in St. George, Utah, in 2010. The brand quickly attracted a faithful consumer base, particularly from the Mormon community, due to the Word of Wisdom teaching which prohibits hot caffeinated beverages, leading many to seek alternative refreshment options, as noted by The New York Times.
Swig saw a surge in national attention in December 2021 when singer Olivia Rodrigo shared a photo with a Swig drink on her Instagram.
Since then, the trend has expanded, with creative dirty soda “hacks” gaining traction on social media. A TikTok video featuring singer Dua Lipa, which showcased her experimenting with pickle juice and jalapeño juice in her Diet Coke, has garnered over 14 million views.
Other brands, such as Dr Pepper, along with fast-food chains like McDonald’s and Sonic, are also offering their varieties of dirty soda.
“The dirty soda phenomenon speaks to the changing preferences of modern consumers,” stated Joseph Chen, CEO of the Toronto-based consulting firm Leo & Dragon, in a piece featured on The Food Institute website. “As demand for non-alcoholic beverages grows, dirty sodas are likely to become a staple in the beverage landscape.”
Key Takeaways
- Pepsi will launch Dirty Mountain Dew Cream Soda Dew in early 2026.
- The new drink features a mix of citrus and cream flavors.
- Dirty soda has seen rising popularity among younger generations.
- PepsiCo is also introducing Mug Floats Vanilla Howler for summer 2026.
- Social media, especially TikTok, plays a significant role in promoting dirty soda trends.
FAQ
What is dirty soda?
Dirty soda typically combines flavors like creamer or syrup with carbonated beverages for a unique taste experience.
When will Dirty Mountain Dew Cream Soda Dew be available?
This new flavor will be available starting in early 2026.
Will there be a sugar-free option?
Yes, Dirty Mountain Dew Cream Soda Dew will also be available in a zero sugar version.
In summary, the expansion of Pepsi’s dirty soda offerings showcases the brand’s commitment to innovation and consumer preferences. As trends continue to evolve, dirty sodas are set to gain an even more prominent place in the beverage market.
