This essay recounts the journey of Kristina Martinelli, a 56-year-old AI consultant and small-business owner, previously employed in corporate America. The following narrative has been refined for brevity and clarity.
Being laid off at 55 came as a shock to me.
After holding the position of portfolio manager executive for two years at a Midwest bank, coupled with extensive experience in corporate technology, I found myself without a job. I wrestled with the decision of whether to return to corporate America. I questioned if I should stay in a sector that undervalued my experience as a seasoned professional.
Just 24 hours after my job loss, I took a decisive step and founded my own enterprise, coaigence (written in all lowercase), an AI consultancy.
Though I felt anxious, I tapped into my rich background in Fortune 500 and Fortune 100 companies and fully embraced AI from the outset.
The Key to Starting a Business
By the close of the first day, I had established a name for my new venture, formulated a framework, and outlined my direction.
Of course, there’s a lot of administrative work involved in creating an LLC, securing an EIN, and obtaining legal and tax advice, as well as setting up client bank accounts and managing operational costs. Launching a business isn’t about overthinking; it’s about pursuing your dream and taking that crucial first step.
I knew my AI services would resonate with corporate executives thanks to my long history of consulting and creating strategies for them.
Becoming Proficient in AI Tools
Prior to my layoff, I had dabbled in AI but had only begun to scratch the surface.
Upon launching my company, I prioritized becoming a prompt engineer. I learned how to interact with AI effectively, which allowed me to create custom GPTs.
I channeled my ideas, vision, and aspirations into a PDF, then uploaded it to ChatGPT, naming my GPT sidekick Raivyn. My aim was for Raivyn to emulate my thought process and communication style, avoiding robotic-sounding emails and messages.
I implemented an 80/20 rule for AI integration in my workflows: 80% human input paired with 20% AI assistance. Human intelligence should always remain at the forefront.
Essential Tools for Building My AI Venture
My foundational AI tools include ChatGPT, Claude, Copilot for Microsoft, Gemini for Google, and Grok for creative visual projects.
After developing Raivyn, I transferred the ideas I had jotted down in a notebook into it. Utilizing colored pens aids my organization; for instance, if I color-code my notes and explain their meanings to Raivyn, I can upload a photo and she will categorize them for me. Urgent items are noted in red.
I particularly favor Claude for its ability to present information in a clear and organized manner. I also use Perplexity, which is excellent for research due to its citation of sources.
Experimenting with various tools is beneficial; find the one that aligns best with your needs.
Discover More in Our Tiny Teams Series
My Early Subscription Mistakes with AI Tools
To fully benefit from these tools, a subscription is often necessary; however, I strongly advise against committing to any AI tool for a year initially.
It can be tempting to get caught up in subscription deals. I have faced disappointments numerous times, believing I was snagging a good deal only to find that the tool became less relevant to me shortly after.
Additionally, you can quickly run out of tokens when creating content that involves audio or visual elements. Being unaware of your spending can lead to unnecessary costs, especially as you await the renewal date for token allowances. I’m closely monitoring my expenses to identify potential savings in AI investments.
Embrace AI: It’s Here to Stay
I often remind myself of this mantra: “feel the fear and do it anyway.” People are apprehensive about AI, but it’s just another tool at our disposal.
Like any other resource, effective use of AI requires learning and adaptation.
Many individuals give up just before they are about to achieve success. Don’t let that be your story.
Do you have a similar story to share? Reach out to this editor, Manseen Logan, at mlogan@businessinsider.com.
