Introduction
The name 3 Sisters Drinks piques interest, and the founders are accustomed to inquiries about its origin. Initially, the brand debuted with three flavors in the non-alcoholic beer segment. Due to the positive reception of these flavors, the team chose to keep the name 3 Sisters as a homage to their beginnings, even as they have now diversified into several categories and product lines.
Why They Chose the Non-Alcoholic Beverage Space
Upon entering the market, the founders identified a distinct gap in the Indian beverage scene. Consumers primarily had access to conventional drinks like cola or energy drinks. Many enjoyed the social aspects of drinking, celebrating, and dining out, yet not everyone desired alcohol on each occasion.
Recognizing the demand for flavorful drinks suitable for social settings without alcohol, the founders seized the moment. They observed the non-alcoholic beverage market in India flourishing in recent years, particularly among Gen Z and millennials. They felt it was the perfect time to establish a contemporary brand that offers delicious taste and a vibrant lifestyle experience without the presence of alcohol.
Personal Favourite Products From the Brand
Among their offerings, Co-Founder Akshay Solanki cites his favorites from both the non-alcoholic beer and indie soda categories. He highlights Cranberry and Kiwi Mint from the non-alcoholic beer range and cherishes Classic Shikanji in the Indie Soda lineup.
These flavors are celebrated for their refreshing combination of sweetness and tanginess. Classic Shikanji is particularly meaningful, as it blends nostalgic elements with contemporary appeal, striking a unique balance of tradition and modernity.
More Than Just Another Soft Drink Brand
The team aims for customers to recognize that 3 Sisters Drinks is not merely another soft drink brand. Their focus is on crafting a holistic drinking experience. The founders want consumers to relish their beverages in social gatherings—whether at parties, restaurants, or at home—without feeling as if they are missing out. Their goal is to deliver an experience that feels both celebratory and premium, independent of alcohol.
The Joy of Seeing the Brand Grow
A highlight of building the company has been placing their products on crowded shelves alongside established beverage giants. Carving out a space among renowned brands brings a sense of accomplishment to the team and motivates them to continue enhancing their offerings.
Customer feedback serves as another source of joy. Hearing consumers describe their first sip as reminiscent of parties, beach outings, or celebrations truly validates their efforts. The founders take pleasure in experiencing this journey together as a united team.
The Hardest Challenges Along the Way
Like many startups, 3 Sisters Drinks has encountered numerous challenges. The most significant hurdle has been developing a robust distribution network and reaching suitable outlets. Growing a brand from scratch demands patience, perseverance, and an ongoing commitment to learning.
Additionally, educating consumers about their distinctive product has posed a challenge. Since their offerings differ from traditional soft drinks, considerable effort goes into elucidating the concept and encouraging people to try something new. Nevertheless, each new outlet and customer discovery feels like a triumph that fuels the team’s determination.
Shark Tank Appearance and Funding Details
A proud moment for the company was its feature on Shark Tank Season 5. Although they did not secure funding on the show, reaching that stage within a short timeframe was considered a significant milestone by the team.
Currently, the company has diluted 12 percent equity, with 10 percent derived from friends and family, while 2 percent has been secured through a strategic investment from a Dubai-based entity.
The Founders and a Story of Grit
3 Sisters Drinks is co-founded by Akshay Solanki, Nimish Solanki, Manish Kanunga, and Sanjay Prasad Bari.
Sanjay Prasad Bari’s journey remains an inspiration for the team. He began his career driving an auto-rickshaw in Mumbai and later operated small soda counters outside railway stations. What began as one soda pub rapidly expanded to twelve, culminating in the establishment of a beverage manufacturing plant.
His path was neither swift nor straightforward, epitomizing that beginnings do not dictate ultimate destinations. As the founders emphasize, success is rooted in hard work and an unwavering spirit.
Key Takeaways
- 3 Sisters Drinks began with three non-alcoholic beer flavors.
- The founders identified a gap for flavorful non-alcoholic options in India.
- Classic Shikanji and non-alcoholic beers like Cranberry and Kiwi Mint are personal favorites.
- The brand emphasizes a holistic drinking experience beyond typical soft drinks.
- Facing distribution and educational challenges, the team remains committed to growth.
- They made a notable appearance on Shark Tank Season 5, marking a significant milestone.
- Founded by four individuals with inspiring personal journeys, highlighting grit and determination.
FAQ
What inspired the name 3 Sisters Drinks?
The name reflects the brand’s beginnings, originating from the initial three flavors in their non-alcoholic beer lineup.
What types of products do they offer?
The brand offers a range of non-alcoholic beverages, including beers and sodas with unique flavors.
What is the target audience for their products?
The primary target audience includes Gen Z and millennials looking for flavorful, alcohol-free drink options.
How did they fare on Shark Tank?
They appeared on Shark Tank Season 5 but did not secure funding; however, their participation was considered a major achievement.
What challenges has the brand faced?
The brand has encountered challenges in distribution and market education about their unique product offerings.
Interview by: Khevna Reddy
