Japanese convenience store chain serves up two green tea drinks for a limited time.
In 2023, 7-Eleven Japan introduced an exclusive line of smoothies that quickly captivated both locals and international visitors. This successful launch has paved the way for a diverse range of flavors, including Acai, Banana, and even Sweet Potato. However, one flavor stood out during its limited release in October last year at the Osaka-Kansai Expo—the much-anticipated smoothie that quickly sold out, leaving fans eager for its return.
Responding to customer demand, 7-Eleven will reintroduce this fan-favorite in two delightful variations:
▼ The Uji Matcha Smoothie (420 yen [US$2.64])…
▼ …and the Fragrant Matcha Smoothie (420 yen).
Both drinks are crafted with over a century of expertise. The Uji Matcha Smoothie features powdered green tea from Kitagawa Hanbei Shoten, a respected tea wholesaler in Kyoto, which has been operational since 1861.
▼ Kitagawa Hanbei’s logo appears on the packaging for the new smoothie.
The Fragrant Matcha Smoothie contains matcha sourced from Marushichi Seicha, a tea merchant based in Fujieda City, Shizuoka Prefecture, established in 1907.
▼ Marushichi’s famous “七” (“shichi” [“seven”]) logo appears on the smoothie packaging.
Both smoothies are visually striking with their vibrant green hues. They promise to deliver both rich flavor and an elegant aroma. Like the other smoothie offerings from 7-Eleven, these will be available in the freezer section, featuring pre-made cups filled with ice cubes.
To enjoy these drinks, simply purchase a cup and proceed to the smoothie machine located at the counter. After scanning the barcode, the machine will create the smoothie fresh for you right then and there.
The only drawback is their limited availability; these smoothies will only be sold in specific regions during designated dates. The Uji Matcha Smoothie will be available in Fukushima Prefecture and the Kanto region (in and around Tokyo) starting April 21. It will then expand to Hokkaido, Tohoku (except Fukushima Prefecture), Niigata Prefecture, and parts of Tokai on April 28, with further availability in Kyushu beginning May 5, and in the Kansai region (including Osaka, Kyoto, and adjacent prefectures), alongside Chugoku/Shikoku, and Okinawa Prefecture from May 12.
The Fragrant Matcha Smoothie, however, will have a more restricted distribution, reaching stores in areas of Nagano Prefecture, Yamanashi Prefecture, as well as the Tokai and Hokuriku regions from April 28. Only locations equipped with smoothie machines will offer these new drinks, so a bit of searching may be required. Nevertheless, as evidenced by recent events like the five new Frappuccino releases from Starbucks, the search can be as rewarding as the drinks themselves.
Key Takeaways
- 7-Eleven Japan is reintroducing two matcha smoothies: Uji Matcha and Fragrant Matcha.
- Both smoothies utilize finely crafted matcha from respected tea merchants.
- The Uji Matcha Smoothie features green tea from Kitagawa Hanbei Shoten, established in 1861.
- The Fragrant Matcha Smoothie contains matcha from Marushichi Seicha, founded in 1907.
- These smoothies will be available only in certain regions and from specific dates.
- Enjoy them fresh by using the smoothie machines at participating locations.
FAQ
When will the smoothies be available?
The Uji Matcha Smoothie will be available from April 21 in Fukushima and Kanto, while the Fragrant Matcha Smoothie will be available from April 28 in some areas of Nagano and Yamanashi Prefectures.
How can I purchase these smoothies?
Simply buy a cup at the store, then use the smoothie machine to create your drink fresh on the spot.
Are these smoothies available nationwide?
No, their availability is limited to specific areas and dates. Check local stores for details.
In conclusion, the revival of these popular smoothies highlights 7-Eleven’s commitment to offering unique and high-quality beverages. With limited availability, these matcha drinks present an enticing opportunity for beverage enthusiasts to experience a taste of Japanese tradition.
Source, images: Press release
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