BANGKOK — In Thailand, meals are often complemented by iced coffees or teas laden with sugar—so much so that they might as well be desserts. However, the government is stepping in to encourage a healthier balance by promoting a significant reduction in sugar levels.
Beginning Wednesday, nine major coffee chains throughout the nation have committed to halving the default sugar content in select beverages as part of a government initiative aimed at reducing excessive sugar intake.
According to the Health Department, the average Thai consumes around 21 teaspoons of sugar each day—over three times the World Health Organization’s recommended limit of six teaspoons. Health officials indicate that this high consumption heightens the risk of obesity, diabetes, and other health issues.
Amporn Benjaponpitak, the director general of the Health Department, stated that this initiative marks the first major effort to alter consumer behavior regarding sugar consumption.
Pakorn Tungkasereerak, the department’s deputy, noted that data from 2025 indicate approximately 45% of Thais aged 15 and older are classified as obese, while 10% of the population has diabetes.
A survey by the Bureau of Nutrition revealed that a 22-ounce (650-milliliter) iced coffee typically contains around nine teaspoons of sugar, whereas a 10-ounce (300-milliliter) serving of bubble milk tea—known as boba—can contain as much as 12 teaspoons.
Sirinya Kuiklang, an office worker, expressed her support for the initiative, mentioning that she usually orders her drinks with only 25% of the standard sugar level, though she recognizes that many others consume excessive sugar.
“It’s good for Thai people,” she stated.
Another office worker, Porwares Tantikanpanit, shared that he enjoys his drinks at their current sweetness but is open to adjusting his preferences if less sugar is offered.
Implementing this policy may present challenges, as officials have indicated that each brand has the discretion to apply the initiative as they see fit.
Some customers have shown confusion on social media regarding how to order drinks with their desired sweetness levels, and various brands clarified that the reduction applies only to specific menu items.
Key Takeaways
- The Thai government is reducing sugar levels in popular beverages.
- Major coffee chains are cutting default sugar content by half.
- The average Thai consumes significantly more sugar than recommended.
- About 45% of Thais aged 15 and older are considered obese.
- Public response includes support but also confusion about new options.
FAQ
What changes are being made to beverages?
Nine major coffee chains will reduce default sugar content in select drinks by half.
Why is this initiative necessary?
Thais consume significantly more sugar than the World Health Organization’s recommended limit, leading to health risks.
Are all drinks affected by the sugar reduction?
No, the sugar reduction will only apply to certain menu items as determined by each brand.
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