Unlocking Your Best Self: Insights from The Things We Do’s Expansion
As fitness enthusiasts, we understand the importance of feeling and looking your best. The Things We Do is stepping up to meet that need with the grand opening of their fifth location in West Hollywood, California, on March 30. This expansion reflects the growing demand for aesthetic services, underscoring a trend where personal wellness and appearance go hand in hand.
A New Hub for Wellness and Beauty
Situated at 8447 Melrose Avenue, the new location spans 987 square feet and will feature a broad selection of services designed to enhance your natural beauty. These offerings include skincare treatments, fillers, Botox, microneedling, and more. Advanced technologies like PicoSure Pro and Onda will also be available, targeting skin tone improvement and body contouring, respectively. Furthermore, visitors can browse an exclusive selection of medical-grade skincare products, including The Things We Do’s own line.
Vanessa Lee, the founder, emphasizes a commitment to achieving facial harmony and results that look naturally beautiful. This philosophy has garnered a loyal following, as clients appreciate personalized treatments that allow them to preserve their authentic selves while also looking youthful.
The Evolution of a Brand
The first The Things We Do location launched in downtown Los Angeles in December 2018 and has since expanded to several locations, including Chino Hills, Venice, and even O‘ahu, Hawaii. The transition from a Beverly Hills residency to a standalone West Hollywood space reflects the brand’s growing popularity and increased demand.
The company’s mission is to deliver results that feel both intentional and rooted in individual anatomical features, making it a go-to option for those desiring to age gracefully and maintain their youthful appearance.
Sustainable Growth and Future Prospects
In 2025, Lee partnered with Rachel Breitenwischer, the managing partner of Age/Well Partners, to help further scale the business while remaining a minority owner. Breitenwischer has reported impressive growth, noting a 32% year-over-year increase driven by existing customer bookings rather than new openings. The company has also amplified advertising efforts and introduced innovative services like PicoSure Pro and Onda, which have resonated strongly with clients.
With providers operating at over 80% capacity, the average time to profitability for each location is about eight months. This success can be attributed to attracting skilled professionals and leveraging the brand’s strong reputation, facilitating quick customer acquisitions.
Looking Ahead
The Things We Do remains committed to intentional growth, aligning with patient feedback and expectations. With ongoing demand in California and interest in expanding into markets like New York and Texas, the future looks bright.
Conclusion: Embrace Your Wellness Journey
Whether you’re exploring aesthetic treatments or simply looking for ways to boost your well-being, understanding the landscape of services available can empower your fitness journey. Gaining insights from businesses like The Things We Do can inspire your personal approach to self-care, helping you to achieve confidence and vitality in your everyday life. Remember, your wellness journey is unique to you—embrace it thoughtfully and intentionally.
