Understanding ‘Natural’ Claims in Food Labels

The term “natural” on food labels has become increasingly contentious, especially in light of a recent ruling by a U.S. district court. Observers note that this decision highlights the potential for “natural” to be applied even to processed foods without rigorous scrutiny. The case in question involved a lawsuit against the makers of AriZona Iced Teas, initiated in 2010. The judge dismissed the case, asserting that the plaintiffs failed to provide any evidence to support their claims that ingredients such as high-fructose corn syrup (HFCS) or citric acid are artificial.

According to legal experts, the ruling carries implications that extend beyond this particular instance. One noted, “The judge essentially indicated that just because an item is processed, it doesn’t necessarily mean it lacks natural origins.” The court’s ruling was particularly critical of the plaintiffs, stating that they presented no substantial evidence to support their position. This dismissal notably undermined the hopes of California plaintiffs to pursue a class-action lawsuit against Arizona Beverages USA and other similar companies.