Sea Arms Shopee: Enhance Sales with Google AI Tools

This collaboration builds upon their existing efforts, including Shopee’s engagement in the YouTube Shopping Affiliate Program and Garena’s work with Google on the Free Fire League, available on Google Play, as stated in a press release issued on Thursday (Feb. 19).

As part of their extended partnership, Garena and Google plan to employ Google’s AI tools to elevate gaming experiences and boost the efficiency of game development and operations. Shopee will collaborate with Google to create a prototype for an intelligent shopping experience compatible across both platforms. In addition, Monee and Google will work together on the Agent Payments Protocol (AP2) and will explore launching an agent-based payment experience, per the release.

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According to Sea’s Chairman and CEO, Forrest Li, “This partnership with Google on AI will drive innovation in the business application of technology at scale and will make AI more accessible to the digitally underserved in our markets.”

Sanjay Gupta, the president of Google Asia Pacific, added, “Together, we are accelerating the adoption of this transformative technology and unlocking the immense economic potential of Southeast Asia’s digital landscape.”

Google introduced the AP2 protocol in September, developed in collaboration with payments and technology firms to “securely initiate and transact agent-led payments across platforms.”

The press release noted that Monee will provide critical insights on AP2 to ensure its robustness, security, and compatibility with the diverse digital financial services landscape of Southeast Asia.

In December 2024, Shopee announced its involvement in the YouTube Shopping Affiliate Program, emphasizing how the partnership connects YouTube creators and Shopee sellers to deliver engaging content that transforms the way YouTube viewers discover and shop for products.

This program allows YouTube creators to embed Shopee product links directly into their videos and earn commissions while viewers can easily explore these items and complete their purchases with just one click on Shopee.