An internal email obtained by the Financial Times clearly states: “The use of our key tools will significantly impact talent discussions,” indicating that engagement with AI will factor into talent evaluations later this year.
Implications of the New Policy
Accenture employs nearly 800,000 people around the globe and has trained over 550,000 in generative AI. This reflects the company’s emphasis on the strategic importance of artificial intelligence. Among the tools being monitored is AI Refinery, which Accenture claims helps businesses “transform raw AI technology into effective business solutions.” However, specific groups—such as employees from 12 European countries and those engaged with U.S. federal contracts—are exempt from this policy.
Mixed Reactions Within the Company
The new requirement has elicited mixed responses. Some senior employees have criticized the efficacy of the monitored AI tools, with one describing certain tools as “broken slop generators.” Another senior staff member indicated they would “quit immediately” if this guideline applied to them.
This internal backlash underscores a broader challenge for consulting firms: even as these companies promote AI transformations to their clients, senior managers and partners often display hesitance in adopting these technologies, in contrast to their junior counterparts. Industry analysts suggest that older leaders tend to be “less comfortable with technology and more attached to traditional work methods.”
Strategic Context
Accenture’s CEO, Julie Sweet, has previously signaled that the company will “exit” staff members who resist adapting to the AI era, emphasizing the essential role of AI fluency in its talent strategy. Recently, the organization consolidated various business units into a singular AI-focused division and acquired the AI start-up Faculty to bolster its capabilities. Nonetheless, the company’s share price has experienced declines over the past year, reflecting broader concerns within the consulting industry.
FAQs:
Q1. What is Accenture’s new policy about AI?
The company has linked the usage of AI tools to career advancement for senior staff, asserting that leadership promotions will require “regular adoption” of AI.
Q2. Who is affected by this policy?
Managers and associate directors are being monitored for their weekly use of AI tools, although employees in 12 European countries and those working on U.S. federal projects are exempt.
