Google has unveiled the Pixel 10a, an impressive smartphone that combines flagship-level AI features and a top-tier camera system at an appealing price of US$499.
As the latest addition to the Pixel 10 lineup, this device showcases Google’s renowned software capabilities alongside a reimagined design and enhanced durability, all while remaining budget-friendly.
A Sleeker, More Sustainable Design
The Pixel 10a features a modern, flat back and a seamlessly integrated camera bar that makes it easy to slide into your pocket and provides a flush fit on any surface.
Available in four appealing colors—Lavender, Berry, Fog, and Obsidian—the phone emphasizes sustainability with a 100% recycled aluminum frame and an 81% recycled plastic back cover. For the first time in the A-series, materials like recycled cobalt, copper, gold, and tungsten are included in its construction.
It boasts a 6.3-inch Actua display that is 11% brighter than its predecessor, coupled with upgraded Corning® Gorilla® Glass 7i for better scratch and drop protection. Additionally, it carries an IP68 rating, making it dust and water-resistant.
Built to Last—In More Ways Than One
At its core, the Pixel 10a is powered by Google’s custom Tensor G4 chip with 8GB of RAM, providing full access to Gemini, Google’s advanced AI assistant.
With a battery that offers over 30 hours on a single charge and up to 120 hours with Extreme Battery Saver active, the device also comes equipped with fast charging and wireless charging capabilities.
Google has committed to providing seven years of operating system, security, and Pixel Drop updates, ensuring this smartphone remains relevant for a long time.
For enhanced safety, the Pixel 10a includes features like Car Crash Detection and Crisis Alerts, as well as theft protection and regular security updates.
A Camera That Punches Above Its Weight
The Pixel 10a is equipped with a dual rear camera setup, featuring a 48MP main camera and a 13MP ultrawide lens. It also supports Macro Focus and Night Sight, providing excellent detail in both close-ups and low-light situations.
Notably, for the first time in an A-series device, Camera Coach utilizes Gemini models to offer step-by-step guidance on lighting and composition. The Auto Best Take feature ensures everyone looks good in group photos with just one click.
For editing, users can leverage Google Photos’ AI tools, allowing them to remove objects, alter backgrounds, and more with simple prompts.
Video recording is capped at 4K at 30fps, with both optical and electronic image stabilization, in addition to features like Audio Magic Eraser and Cinematic Pan.
Powered by Gemini
The Pixel 10a users can fully utilize Gemini, which provides Gemini Live for natural and dynamic conversations. Features like Circle to Search allow users to quickly find information displayed on their screens, while Call Screen and Hold For Me efficiently filter spam calls and manage hold times.
The phone launches with Android 16 and Material 3 Expressive UI, enhancing app visuals, wallpaper effects, and modernizing the notification shade.
Pricing and Availability
The Pixel 10a will be accessible both online and in physical stores via the Google Store, along with various retail partners including Singtel, Shopee, Metapod, iShopChangi, COURTS, Lazada, and Amazon SG, as well as Best Denki and Harvey Norman starting 5 March.
It will be available in both 128GB and 256GB storage configurations. In addition to the phone itself, Google will release matching protective cases for the Pixel 10a in all four colors, alongside new Pixel Buds 2a in Berry and Fog shades.
With its combination of advanced AI features, robust build quality, and a camera-oriented experience, the Pixel 10a aims to provide “everything you need, at a price you’ll love.”
