Introduction
Fitness enthusiasts and those looking to kickstart their wellness journey are witnessing a dynamic shift in the gym landscape. One of the most notable changes comes from EoS Fitness, a rapidly growing gym chain that is set to enhance its presence on the iconic Sunset Strip in West Hollywood. Here’s a closer look at their exciting plans and what this means for future members.
EoS Fitness: A Major Transformation
EoS Fitness is making waves by investing $6 million to transform the former Crunch Fitness facility located at 8000 Sunset Blvd. This new fitness hub, named EoS Lux, aims to offer an upscale fitness experience, with its grand opening slated for 2027.
The old Crunch gym will officially close its doors on March 31, making way for EoS Fitness to reimagine the space in collaboration with Kimco Realty, the property owner. This development is part of EoS’s wider strategy to expand across Los Angeles, where they already operate luxurious gym locations in downtown LA, Hollywood, and the Beverly Center.
Earlier this year, EoS made headlines by acquiring 23 Gold’s Gym branches in the region, effectively cementing Southern California as their largest market and increasing their overall reach by nearly 20%.
Cutting-Edge Features and Amenities
The new West Hollywood location will not only feature high-quality gym equipment but will also integrate AI-driven personalized training plans through EGYM. Members can look forward to an array of recovery options designed to enhance their fitness journey. These amenities include:
- Cold plunge and hot tub
- Infrared sauna
- Power Plate and stretch tables
- Red light rollers and Hyperice percussion massagers
- Normatec compression boots
- CryoLounge+ loungers and massage chairs
Additionally, a creator-ready studio, styled with the unique art and lighting from local artists, will be available. To top it off, a juice bar will be on-site for those in need of refreshing post-workout nutrients.
Exciting Future for Fitness in West Hollywood
EoS Fitness CEO Rich Drengberg expressed enthusiasm for the new location, stating, “This legendary site anchors our continued expansion across Los Angeles’ core neighborhoods. We’re proud to deliver another lux experience, partnering with Kimco Realty to create a next-level fitness destination that reflects the energy of one of the most vibrant communities in the country.”
Chris Byrd, a vice president at Kimco Realty, emphasized that the integration of EoS is part of broader plans to enhance the property, which includes a redesign of the shopping center and upgrades to communal areas.
As of now, EoS Fitness boasts over 225 locations open or in development. With a commitment to providing high-value, low-price memberships, the chain exceeded two million members in 2025, even enhancing the base membership tier—starting at just $9.99 per month—to include access to amenities like cinema-cardio rooms, basketball courts, and locker room saunas, all without requiring an upgrade.
Conclusion
The upcoming EoS Lux gym on the Sunset Strip represents not only a new chapter for a specific location but also a significant trend in the fitness industry toward upscale, accessible gym experiences. With their focus on innovative amenities and community connection, EoS Fitness is poised to attract a diverse group of members eager to embark on their fitness journeys. Whether you’re a seasoned athlete or just starting out, the new offerings promise a motivating environment that caters to all fitness levels. Keep an eye on this exciting transformation—it may just be the fitness haven you’ve been waiting for!
