Barr, a leading brand in the S&I carbonates sector[1], is excited to introduce its new ‘Flava Explosions’ range, aimed at providing exceptional value through a delightful selection of trending flavors.
With younger consumers enjoying Barr more than twice a week[2], the new Berry Blast and Peach Punch flavors are set to invigorate the category and attract new shoppers to the brand.
Annette Yates, Barr Brand Director at AG Barr, commented: “Flavor innovation is paramount for growth at Barr, and it aligns with what shoppers are actively looking for. Last year, innovation accounted for 51% of category growth[3], making the introduction of new and exciting flavors crucial for maintaining a fresh product lineup.
“Our previous flavor introductions have significantly boosted sales for retailers, benefiting not only the new flavors but also the broader Barr Family range. This year, we’re extending the availability period, allowing retailers to maximize this uplift throughout the entire year.
“This launch aims to draw new shoppers into the category, with eye-catching packaging and vibrant fruit flavors that resonate with the core fizzy drink audience of teenagers. Our past flavor launches indicate that these new offerings will appeal to Barr enthusiasts of all ages.”
The new products will be on shelves for a duration of 12 months starting in mid-March, complemented by promotional bursts throughout the year to enhance incremental sales.
Key Takeaways
- Barr introduces the ‘Flava Explosions’ range featuring Berry Blast and Peach Punch.
- The range aims to attract younger consumers with innovative flavors.
- 51% of category growth last year was driven by flavor innovation.
- Retailers can benefit from an extended availability period for the new products.
- Promotional activities throughout the year will support sales growth.
FAQ
When will the new flavors be available?
The new flavors will be available starting mid-March for a full 12 months.
What is the target audience for the Flava Explosions range?
The range primarily targets teenagers who enjoy fizzy drinks, but it aims to appeal to fans of all ages.
How many new flavors are being launched?
Barr is launching two new flavors: Berry Blast and Peach Punch.
What marketing strategy will be used for the new range?
There will be activation bursts throughout the year to boost awareness and sales.
This exciting launch from Barr reflects the brand’s commitment to staying relevant and appealing to evolving consumer preferences. As the market continues to shift, these fun flavors are expected to enhance the fizzy drink experience for all.
