YouTube Music has recently introduced its AI Playlist feature for Premium subscribers in the U.S. and in select international markets. This innovative tool allows users to craft playlists based on various criteria, including mood, genre, themes, release dates, or tracks with similar sounds. After generating a playlist, users have the flexibility to make real-time adjustments, aided by pre-written prompts that help guide their selections.
To create a playlist, users can navigate to the Library section on their mobile devices, tap ‘new,’ and then select the AI option. Some users have encountered difficulties accessing this feature initially, but this issue can often be resolved by updating the app or revisiting the Library section.
In comparison, Apple Music is currently testing a similar feature in beta, called “Playlist Playground,” although details about its full launch are still uncertain.
These initiatives reflect an industry-wide trend to use artificial intelligence for enhancing music discovery. YouTube Music has paired its AI tools with subscriber-focused enhancements, such as exclusive access to lyrics, offline playback, and free options for transferring playlists. The aim is to convert casual listeners into paying subscribers.
Industry analysts emphasize that streaming services are facing intense competition, and AI-generated playlists could be crucial in distinguishing their offerings. Nonetheless, platforms must also tackle growing concerns about the quality and relevance of AI-generated content. For instance, Deezer has implemented a system for detecting and labeling AI uploads, while Spotify is developing an AI audio review process.
The introduction of AI playlist features by major platforms highlights a heightened focus on personalization and user control within the streaming space. The true effects of these tools on subscription growth and user satisfaction remain to be observed.
