In Thailand, where iced coffee or sweetened tea often complement meals, the government’s new initiative aims to curb excessive sugar consumption. Starting Wednesday, major coffee chains across the country have agreed to reduce the default sugar content in some beverages by half, in response to growing health concerns.
According to the Health Department, Thais consume an average of 21 teaspoons of sugar per day, which is more than three times the World Health Organization’s recommended limit of six teaspoons. High sugar intake is linked to increased risk of obesity, diabetes, and other health issues.
The initiative marks a significant effort to alter consumer behavior regarding sugar consumption, according to Amporn Benjaponpitak, the director general of the department.
Pakorn Tungkasereerak, the deputy of the department, highlighted that projections for 2025 indicate approximately 45% of Thais aged 15 and older will be classified as obese, while 10% are expected to have diabetes.
A recent survey from the Bureau of Nutrition revealed that a 22-ounce (650-milliliter) iced coffee typically contains around nine teaspoons of sugar, while a 10-ounce (300-milliliter) serving of bubble milk tea, also known as boba, can have up to 12 teaspoons.
Sirinya Kuiklang, an office worker, expressed her support for the changes, stating she usually opts for her drinks with only 25% of the standard sugar level. She acknowledges, however, that many others consume more than they should.
“It’s good for Thai people,” she remarked. Another office worker, Porwares Tantikanpanit, shared that he enjoys his non-coffee beverages at their current sugar levels but is open to adjustments should shops lessen their sweetness.
Implementing this policy may present challenges. Officials mentioned that each brand could tailor the initiative to their needs. Some customers have voiced their confusion on social media about how to order drinks according to their desired sweetness levels. Several brands indicated that the reduction in sugar would apply only to select items on the menu.
Key Takeaways
- The Thai government is reducing default sugar content in beverages at major coffee chains.
- Thais consume more than three times the recommended daily sugar limit.
- Projected obesity rates may reach 45% among Thais aged 15 and older by 2025.
- An average iced coffee contains about nine teaspoons of sugar.
- Consumer understanding of the new initiative may vary by brand.
FAQ
What is the goal of the government initiative?
The initiative aims to reduce the sugar consumption of Thais by lowering the default sugar content in drinks offered by major coffee chains.
How much sugar do Thais typically consume daily?
On average, Thais consume 21 teaspoons of sugar per day, significantly exceeding the World Health Organization’s recommended limit.
What types of beverages are affected by this initiative?
The sugar reduction applies to certain drinks at participating coffee chains, although each brand can decide how to implement the changes.
How have consumers reacted to these changes?
Some consumers support the initiative, while others express confusion regarding how to order drinks with their preferred sugar levels.
In conclusion, Thailand’s new initiative reflects a growing awareness of the impacts of sugar consumption on health. As customers adapt to these changes, it may foster a shift towards healthier drink options across the country.
