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Luckin Coffee has reached a milestone of over 30,000 stores with the launch of its Origin Flagship on February 8 at the Xinghe WORLD COCO Park shopping mall in Longgang District, Shenzhen. This impressive two-story establishment offers customers an engaging experience that showcases the brand’s global supply chain value and commitment to quality.
Exploring the Origin Flagship
The Origin Flagship features two captivating spaces. The ground floor focuses on the “Savor the Origin” thematic menu, which presents a minimalist selection of expertly crafted black and milk-based coffees. Key highlights include three remarkable Single-Origin Espresso (SOE) beans sourced from Yunnan, Ethiopia, and Mandheling. Guests can savor these unique flavors through exclusive tasting options, such as the Three Beans Tasting and One Bean, Two Brews, which are only available at this flagship location. State-of-the-art milk frothing equipment allows for flawlessly prepared milk-coffee staples like Piccolo and Cappuccino.
.jpg?itok=eDJskKen "Luckin’s signature cups roll off the line – ready to deliver globally sourced beans in every carefully crafted sip at the Origin Flagship.")
The second floor introduces Luckin’s inaugural Origin Lab, where guests can discover store-exclusive crafted specials and artisanal pour-over coffees. Featured among the six limited-edition drinks is the popular Misty Rain, which incorporates distinctive Lingnan ingredients such as Ficus Hirta and emblica from Guangdong, along with green mango from Guangxi. This beverage reflects Luckin’s deep connection to the land and culture of the Lingnan region.
The floor also hosts the Luckin Master Space, a venue for themed workshops led by coffee masters. Exclusive tastings of award-winning beans were offered at the opening, including a limited hand-brew featuring champion beans from the 2025 “Yunnan Cup of Excellence (CoE)” Pilot Competition. This item sold out in just two minutes, demonstrating Luckin’s commitment to supporting the Yunnan coffee industry and its dedication to quality.
These exciting offerings are made possible by Luckin’s global bean sourcing program, which has seen teams visiting farms in Ethiopia, Panama, Indonesia, China’s Yunnan province, and Brazil since 2023.
The company has recently signed a five-year agreement to secure 240,000 tonnes of beans from Brazil, and an eco-friendly processing facility has been established in Yunnan to support local growers, enhancing traceability and supply consistency.
The Ethiopian Yirgacheffe beans provide a clean acidity, while Yunnan roasts bring a balanced sweetness, with Guangdong elements being integrated into several specialty drinks. This global sourcing strategy aims to ensure stable quality for both everyday offerings and premium creations.
The flagship store has opened amidst robust economic growth in the Greater Bay Area, where increased economic integration, high-speed rail connections, and rising disposable incomes have contributed to a surge in coffee consumption.
Key Takeaways
- Luckin Coffee’s Origin Flagship has opened in Shenzhen, marking a significant expansion in its network.
- The store emphasizes a blend of global sourcing and local flavors.
- Exclusive tasting options and workshops are offered to enhance customer engagement.
- Luckin has committed to sustainable sourcing practices and support for local farmers.
- The flagship’s offerings showcase a balance between premium quality and accessible pricing.
In cities such as Shenzhen, Guangzhou, and Hong Kong, coffee has become an integral part of everyday life for young professionals and families, serving various purposes from a quick pick-me-up to casual meeting spots.
Rising demand has allowed Luckin to further its reach within the region, especially in Hong Kong, where it has quickly established a presence since entering the market in late 2024, with over 40 stores available.
The Central Pier 8 Store located near the Maritime Museum offers panoramic harbor views, while the Avenue of Stars Store incorporates elements inspired by cinema.
Luckin’s growth in Hong Kong reflects its broader international expansion strategy, with established operations in Singapore and nine locations in Manhattan anticipated by early 2026.
The Origin Flagship serves as a showcase for global sourcing and premium quality, featuring exclusive beverages even as it incorporates local flavor profiles.
Throughout its network of over 30,000 locations, Luckin has successfully combined themed stores with standard pick-up outlets to connect with consumers on various cultural levels. The Shenzhen Origin Flagship exemplifies this approach, mirroring the progressive essence of the Greater Bay Area.
Maintaining quality and accessibility is crucial for Luckin’s overall strategy. While flagship locations offer premium experiences, everyday drinks remain affordable, fostering a dedicated customer base that seeks quality and modernity in their daily lives.
FAQ
What is the Origin Flagship?
The Origin Flagship is a large Luckin Coffee store in Shenzhen that emphasizes a global sourcing approach and offers exclusive drinks and experiences.
How many stores does Luckin Coffee have?
Luckin Coffee operates over 30,000 stores worldwide, offering a mix of standard outlets and themed locations.
What unique drinks can be found at the Origin Flagship?
The flagship features exclusive drinks, including special creations like Misty Rain, utilizing local ingredients and innovative brewing techniques.
