Categories Fashion

London Residents Embrace These Non-Trendy Outfits This Season

Like anywhere else in the world, London has its own identity which infiltrates into everything, from its food to its music scene. Of course, this is Who What Wear UK, so what we’re most interested in is the fashion and how the capital influences the wardrobes of its inhabitants (many of whom, I might add, are very chic indeed).

Walk down any London street and you’ll see a broad spectrum of outfits, which is one thing that makes London culture so rich – it’s unique and varied, and that is something we should always celebrate. However, there are those pieces that feel more intrinsically “London” than others, and whilst some might sound cliché, there is merit in many of them. These are items I see regularly when I’m in the city, worn by women who absolutely know how to put together an elevated outfit.