As consumer preferences shift towards healthier options, protein and functional beverages are gaining traction, particularly among those utilizing GLP-1 weight loss medications. These individuals are on the lookout for convenient ways to enhance their protein intake without compromising their dietary goals, leading to the emergence of functional sodas tailored to meet these needs.
In a landscape where traditional soda consumption is declining due to concerns about high sugar content, brands are innovating by introducing functional versions of sodas that boast enhanced protein benefits. This transformation not only aligns with the rise in protein demand but also caters specifically to the increasing population of GLP-1 users, who benefit from low-sugar options that support their nutritional requirements.
Getting protein-on-the-go
The demand for protein continues to surge, aligning with Innova Market Insights, which ranked “Powerhouse Protein” as one of its top ten trends for 2026. The growing adoption of GLP-1 medications is further driving the need for protein-rich beverages, as individuals may find it challenging to meet their daily protein intake.
Recent examples include Clean Simple Eats’ Frosted Lemonade Clear Protein Soda, a carbonated drink that packs 20 g of ultra-filtered whey protein isolate into each can. Additionally, Genius Gourmet has introduced Sparkling Protein – Fruit Punch, an invigorating option featuring 30 g of protein with zero sugar.
Arla Foods Ingredients showcased the functional advantages of pure beta-lactoglobulin (BLG) in a new protein soda concept at recent events, offering 10 g of protein per serving without any sugar. This initiative underscores the growing demand for high-protein products.
Meanwhile, PepsiCo is actively expanding its portfolio of health-oriented drinks, aiming to meet the increasing demand for wellness products. Its focus has included formulating healthier beverages, such as the PepsiCo Prebiotic Cola, which is designed to enhance gut health. The company anticipates that protein-rich formulations will play a significant role in future developments.
Moves in better-for-you soda
Better-for-you beverage brand Don’t Quit claims to have established the Protein Soda category last year, breaking away from the traditional confines of protein in shakes and performance nutrition products. Their rebranded product, SkyPop, combines protein fortification with flavorful refreshment in a single can, perfectly aligning with both protein and GLP-1 trends.
“We utilize proprietary carbonation and formulation techniques that enable us to present high-quality whey protein in a light, fizzy format, without foam or loss of clarity. This new application of beverage science ensures a smooth and shelf-stable product without relying on artificial preservatives. Each can contains 10 grams of whey protein—sufficient to provide notable benefits while maintaining great flavor,” remarked Mark French, founder and CEO of SkyPop.
“The rise in protein demand is evident as more consumers recognize its health benefits. This trend has gained momentum with the increased use of GLP-1 medications. Additionally, flavor remains a key focus for SkyPop, offering beloved classics like Root Beer and Fruit Punch alongside inventive flavors such as Ice Pop, Strawberry Cotton Candy, and Peaches & Cream. By placing taste first and treating protein as a significant advantage rather than merely a supplement, SkyPop transforms protein consumption into an enjoyable, effortless experience.”
Looking ahead, the protein soda segment is poised for further expansion beyond 2026, with a variety of flavors, formats, and protein sources emerging, including plant-based options and soluble whey. The soda category is likely to evolve into multi-functional beverages that offer stacked benefits.
“Protein soda is transitioning from a niche innovation to an emerging class of functional beverages within the modern soda market. As consumers increasingly emphasize protein and healthier options, the demand for products that seamlessly blend taste and nutrition in convenient formats will continue to grow. SkyPop is positioning itself as a frontrunner in this category by scaling nationally and embedding protein into everyday beverage choices,” French concluded.
Key Takeaways
- GLP-1 medications are driving the demand for convenient protein sources.
- Brands are introducing functional sodas that combine traditional flavors with protein enhancements.
- Consumer health trends are influencing the evolution of beverage categories, including protein sodas.
- Companies are prioritizing taste and nutrition in new product formulations.
- The protein soda market is expected to expand with diverse flavors and formats in the coming years.
FAQ
What are GLP-1 medications?
GLP-1 medications are drugs used for weight loss that help to regulate appetite and caloric intake.
What is a protein soda?
A protein soda is a carbonated beverage that is enriched with protein, designed to provide a tasty way to increase daily protein intake.
Why are consumers seeking protein-enriched beverages?
As health awareness increases, many consumers aim to boost their protein intake for various reasons, including muscle recovery and satiety.
Are protein sodas low in sugar?
Many protein sodas are formulated to be low in sugar, catering to health-conscious consumers.
What flavors are available in protein sodas?
Protein sodas come in a wide variety of flavors, ranging from classic options like Root Beer and Fruit Punch to unique choices like Strawberry Cotton Candy.
