UK – AG Barr, a prominent UK soft drinks group, has announced its acquisition of the premium brands Fentimans and Frobishers Juices in a deal valued at over £50 million (US$63.5 million). This marks a strategic move in the company’s expansion efforts, focusing on the growing market for adult soft drinks.
The company purchased Hexham-based botanical brewery Fentimans for approximately £38 million (US$48.3 million), financing the acquisition through a mix of cash and debt.
In a separate transaction completed at the end of its financial year in January, AG Barr also acquired Devon-based juice producer Frobishers for £13 million (US$16.5 million).
AG Barr stated that these acquisitions are in line with evolving consumer preferences that shift towards premium non-alcoholic options, away from traditional alcoholic beverages. “Both brands operate in the adult soft drinks market, which is experiencing growth due to the trend of reduced alcohol consumption,” the company remarked.
Founded in 1905, the family-run Fentimans is renowned for its botanically brewed soft drinks and mixers crafted from natural ingredients, such as ginger beer, rose lemonade, and curiosity cola.
Meanwhile, Frobishers, established in 1969, specializes in the premium fruit juice sector, providing a variety of juices, fusions, sparklers, and presses in numerous flavors.
“These acquisitions signify a strategic move towards meaningful mergers and acquisitions aimed at driving growth by expanding our brand portfolio, while also creating opportunities for cost efficiencies,” AG Barr noted.
These developments come as AG Barr, known for brands such as Irn-Bru, Rubicon, Boost, and Funkin, reported a “strong” financial year, marked by increased sales and profitability.
The company anticipates a double-digit rise in annual profits, with revenues increasing by 4% year-on-year to approximately £437 million (around US$555 million).
AG Barr highlighted that Irn-Bru achieved “modest growth” in the latter half of the year after experiencing flat performance earlier, while strong results from Rubicon and Boost helped counterbalance a decline in the Funkin ready-to-drink cocktail range.
Euan Sutherland, Chief Executive of AG Barr, remarked: “Our performance across the top and bottom lines for the full year 2025-26 aligns with our expectations, and we have established a solid foundation for future growth. We enter 2026-27 with strong momentum in our core brands alongside the launch of exciting new products.”
The announcement also follows news that Irn-Bru plans a packaging refresh in anticipation of its 125th anniversary in 2026.
The brand is set to reintroduce its iconic ‘Made in Scotland from Girders’ slogan, drawing inspiration from designs dating back to 1988 while celebrating its industrial heritage with a contemporary twist.
Key Takeaways
- AG Barr acquires Fentimans and Frobishers for over £50 million.
- The acquisitions reflect a focus on the growing adult soft drinks market.
- Fentimans is renowned for its botanical brewing techniques.
- Frobishers specializes in a range of premium fruit juices.
- The company anticipates a double-digit growth in annual profits.
- Irn-Bru will see a packaging refresh ahead of its 125th anniversary.
FAQ
What brands did AG Barr acquire?
AG Barr acquired the brands Fentimans and Frobishers Juices.
What is the value of the acquisition?
The total value of the acquisition is over £50 million (US$63.5 million).
What market trend do these acquisitions reflect?
These acquisitions align with shifting consumer preferences toward premium non-alcoholic beverages.
When was Fentimans founded?
Fentimans was founded in 1905.
What is the projected profit increase for AG Barr?
AG Barr expects a double-digit increase in annual profits.
In summary, AG Barr’s recent acquisitions of Fentimans and Frobishers aim to leverage the growing market for premium non-alcoholic beverages. With solid financial performance and strategic plans for growth, the company is well-positioned for the future.
